Market Overview
Market Research Future (MRFR) studied the global ready-to-drink market 2020 through the evaluation period across 2017 to 2023. The expansion of the worldwide ready-to-drink (RTD) industry can be at a high pace that can garner decent turnover at the conclusion of the review period.
The ready-to-drink beverages market growth can be attributed to an increase in demand for ready-to-drink coffee and ready-to-drink tea. The increase in consumption of soft drinks and the growing cognizance about proven health benefits of such ready-to-drinks can favor the market to register an exponential rise. Moreover, the expansion of the consumer base for RTD across geographies, especially among the increasing young adults, can support the market rise. These beverages are often fortified with nutraceutical ingredients that act as functional drinks, thus can also boost their sales. This can also support ready-to-drink market expansion. The rapid shift towards ready-to-drink coffee and tea over conventional drinks can support the market expansion soon. The antioxidant benefit of RTD tea in products customized for women and children is introduced. This is one observed to be one of the growth strategies of renowned ready-to-drink market players. The positioning of RTD tea and coffee as recreational beverage among professionals can also boost their traction, thus can foster the growth of the worldwide market of ready to drink market.
Key Players
Ocean Spray (USA), PepsiCo (USA), Fuze Beverage (USA), Coca-Cola (USA), Kraft Foods (USA), Nestlé (Switzerland), Campbell Soup Company (USA), and Red Bull GmbH (Austria) are some well-established companies that are studied by MRFR for the ready to drink market analysis.
MRFR referred to different sources, such as databases that aid in the identification and collection of information relevant for the commercial study of the ready-to-drink market, and other sources, such as; encyclopedias and directories. Experts in the related industries and suppliers of RTD were interviewed to gain a concrete understanding of the current stature and prospects of the global Ready to Drink market.
Market Segmentation
The segment evaluation of the Ready to drink market is done by type, distribution channel, and packaging.
The type-based segments of the ready-to-drink market are Sports Drinks & Energy Drinks, Probiotic Drinks, Tea & Coffee, Fruit & Vegetable Juices, and Dairy & Non- Dairy Beverages among others. The Fruit & Vegetable Juices segment can dominate the global market. The increase in health awareness and rise in the consumption of probiotic drinks can cause the segment to thrive at the highest CAGR by 2023.
The packaging-based segments of the ready-to-drink market are Sachet, Bottle, Tetra Pack, and Tin Can among others. The Bottle segment can hold hegemony over the global market. The tetra pack segment can register a potential increase at a high expansion pace due to due to the gradual increase in awareness about different health benefits, hygiene factors, and convenience of these products.
The distribution channel-based segments of the ready-to-drink market are store-based and e-commerce driven non-store-based.
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Regional Analysis
In Europe, the ready-to-drink market can earn outstanding revenue, followed by North America and the APAC region. Alterations in consumption patterns, rise in pubbing culture, the emergence of rapid weight loss diet trend, and escalation of disposable income across the EU can drive the consumption of ready-to-drink beverages, thus can benefit the regional market. Furthermore, the expansion of the working-class and rise in sales of on-the-go products, especially across densely populated regions, such as India, can play a critical role in underlining the market upsurge.
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