Market Overview
Implementation of effective sports marketing helps in achieving financial success of sports clubs and organizations. Major market players are focusing on analyzing the purchasing behavior of the sports fans across the globe and strategizing product launches accordingly.. Events such as FIFA World Cup and National Football League (NFL) are expected to create an attraction among sports lovers which in turn will boost the inclination towards purchasing licensed sports merchandise during the forecast period.
Based on product type, the global licensed sports merchandise market size has been segmented into sports apparel, sports footwear, sports accessories & toys, videogames, and others. The sports footwear segment is expected to dominate the global licensed sports merchandise market during the forecast period. Rising number of population inclining towards fitness and routine workout has increased the demand for sports footwear as their basic requirement, which is primarily driving the growth of footwear segment.
Competitive Landscape
Some of the key players in the global licensed sports merchandise market are Nike, Inc. (US), Adidas AG (Germany), Puma SE (Germany), Sports Direct International plc (UK), Fanatics, Inc. (US), Ralph Lauren Corporation (US), Quiksilver, Inc. (US), G-III Apparel Group (US), Li Ning (China) (and Knights Apparel, Inc. (US).
Market Segmentation
The global licensed sports merchandise market has been segmented based on product type, price range, distribution channel, and region.
By product type, the global licensed sports merchandise market has been segregated into sports apparel, sports footwear, sports accessories & toys, videogames, and others.
The global licensed sports merchandise market size has been classified as price range into premium and economic.
On the basis of distribution channel, the global licensed sports merchandise market size has been divided into store based and non-store based. The store-based segment has been further segregated into hypermarkets and supermarkets, specialty stores, and others.
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Regional Analysis
The global licensed sports merchandise market has been segmented by North America, Europe, Asia-Pacific, and the rest of the world.
The licensed sports merchandise market size in North America is expected to dominate during the forecast period due to high participation of American population in popular sports such as baseball and soccer. Growing fan following of popular teams such a Dallas Cowboys and Chicago Bulls are expected to boost the demand for licensed sports merchandise market in North America during the forecast period.
Asia-Pacific is expected to be the fastest growing region in the licensed sports merchandise market during the forecast period. Rising popularity of various international sports among the teenagers owing to increasing adoption of cross-cultural fashion trends are expected to fuel the licensed sports merchandise market in the region during the forecast period.
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