The global ghost kitchen market is witnessing a remarkable surge, driven by the rising demand for on-demand food delivery services and the evolving preferences of consumers. Ghost kitchens, which offer a separated yet integrated approach to production sites, point of sales, and consumer interaction, are positioned to capitalize on this trend and experience substantial growth in the coming years. Technological advancements and the increasing integration of freshly prepared meals into daily lives are expected to drive the migration of food production to the cloud. As busy lifestyles and changing consumer preferences continue to shape the market, the global ghost kitchen industry is set for robust expansion.
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Key Findings from the Report
According to a comprehensive market report, the global ghost kitchen market is predicted to become a trillion-dollar opportunity by 2030, showcasing rapid growth. The market is benefiting significantly from the notable shift towards food delivery services, which has become a preferred choice for consumers. Ghost kitchens are gaining popularity among restaurateurs due to their ability to operate with minimal upfront investments, making them a scalable and flexible option.
Among the various food items offered, burgers have emerged as one of the most popular choices. North America currently holds the largest market share in terms of revenue in the global ghost kitchen market. The top five players in the ghost kitchen space are United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, and Oracle.
Drivers of Growth
Mass Shift Towards Online Food Ordering
The rapid urbanization and increasing number of individuals working in various professions have led to tight schedules and busier lifestyles. As a result, online food ordering has gained significant momentum, creating a favorable environment for the global ghost kitchen market. The industry is projected to reach a trillion-dollar business opportunity by the end of the decade, with the COVID-19 pandemic playing a crucial role in its development.
Ghost kitchens provide food businesses with flexibility and scalability, enabling them to expand their delivery capabilities. This has allowed players to experiment with new concepts and tap into new markets. Unlike traditional restaurants, ghost kitchens do not require specific establishments, making them more convenient for both businesses and consumers. As the ghost kitchen market continues to scale, strategic collaborations and innovations are expected among key players.
Overview of Key Segments
Burgers Remain a Favorite Among Consumers
In terms of food types, the global ghost kitchen market is segmented into burgers and sandwiches, chicken, seafood, pizza and pasta, and others. The burgers and sandwiches segment holds a significant share, accounting for approximately 40% to 42% of market revenue in 2021. The robust demand for burgers, particularly in North America, has been a driving factor for this segment’s growth.
According to the United States Department of Agriculture (USDA), Americans consume an average of 2.4 burgers per day, resulting in the consumption of approximately 50 billion burgers annually. Burgers are the most widely produced fast food in the US and are readily available at numerous fast-food outlets, creating a conducive environment for the global ghost kitchen market.
Foodservice Segment Holds a Substantial Market Share
The ghost kitchen market is segmented by end-users into food service, office, and restaurants. The availability and accessibility of online food delivery apps such as Swiggy and Zomato have contributed significantly to the market share of the food service segment. New apps leveraging next-generation technologies are being developed to facilitate intercity deliveries, enabling famous restaurants based in different cities to deliver food across regions. Although delivery timelines may extend beyond one day, these developments are expected to drive the growth of the global ghost kitchen market throughout the forecast period.
Growth Opportunities Across Regions
North America’s Dominance Intact
Geographically, the Asia Pacific region is projected to hold a significant share in the ghost kitchen industry during the assessment period. The growing consumer inclination towards online food delivery apps, especially in India and China, is a major driver of market growth. In India, the rising demand for online meal delivery services has created a favorable environment for the ghost kitchen market. Factors such as increasing disposable income, smartphone penetration, changing consumer expectations, and widespread internet connectivity contribute to this growth.
Leading Participants in the Global Ghost Kitchen Industry
Some of the prominent players in the global ghost kitchen market include United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, Kitopi, Oracle, Ghost Kitchen Orlando, DoorDash Kitchens, and Uengage Services Pvt Ltd. These key market players are expected to invest in research and development activities to expand their portfolios. Strategic steps such as contractual agreements, increased investments, new product launches, mergers and acquisitions, and collaborations with other organizations are on the agenda for competitive players. Cost-effective product development is a key focus to maintain a competitive edge in the market.
Recent Notable Developments
In September 2022, Zuul, a New York-based ghost kitchen provider, introduced a new service that enables simultaneous delivery of orders from its restaurants to both business buildings and residential complexes. Known as the virtual food hall channel, this innovative offering is being launched in collaboration with prominent local real estate investors. In October 2022, Ghost Kitchens India Pvt Ltd, an online restaurant technology platform, inaugurated its 100th fulfillment partner in Bharuch, Gujarat.
With a total of 1,200 internet restaurants across 35 cities, Ghost Kitchens has become one of India’s fastest-growing online restaurant tech platforms. The brand plans to invest INR 50 crores in brand expansion over the next year and has strong partnerships in West, South, East, and North India, with additional partners expected to join in the coming months.
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