Market Overview
The sale of flavored tea is growing exponentially as consumers are opting for a healthy lifestyle. Flavored tea enriches the properties of actual tea plant camellia sinensis. Tea infused with the flavors of fruits, herbs, and spices have an added advantage of medicinal benefits, driving the growth of the market.
Moreover, flavored tea is gaining popularity across the globe, as the demand for healthy food & beverages has been increasing in recent years. These factors will support the flavored tea market and is estimated to grow at the rate of about 4.2% from 2021 to 2027.
Flavored tea is a type of tea containing flavor added to it of one kind or another. There are a wide variety of flavors added to tea infused with fruits, herbs, spices, and others. Flavored tea has a higher percentage of antioxidants compared to other forms of tea which make it popular among the health-conscious consumers. The innovation of new flavors is further boosting the growth of the market.
Competitive Landscape
The major players in flavored tea market
- Twining and Company Limited. (U.K)
- Numi, Inc. (U.S.)
- ITO EN (North America) Inc. (U.S.)
- Tata Global Beverages Ltd. (India)
- The Unilever Group (U.K)
- Barry’s Tea Ltd. (Ireland)
- C. Bigelow, Inc. (U.S.)
- Celestial Seasonings, Inc. (U.S.)
- Harney & Sons Tea Corp. (U.S.)
- Mighty Leaf Tea Company (U.S.)
Market Segmentation
The global flavored tea market is segmented into type, flavor, and distribution channel.
On the basis of the type, it is segmented into black tea, green tea, white tea, and others. Among them, the black tea is dominating the market. However, the green tea is anticipated to be the fastest growing segment over the forecast period.
On the basis of the flavor, it is segmented into fruits, herbs, spices, and others. Among all, the herbs segment is anticipated to dominate the market followed by the fruits segment. However, the spices segment is projected to be the fastest growing segment during the estimated period.
On the basis of the distribution channel, it is segmented in store-based, and non-store based. Among both, owing to the one-stop shopping experience, the store-based distribution channel is dominating the market.
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Regional Analysis
The global flavored tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). The Asia Pacific is dominating the global flavored tea market followed by North America. Emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players.
The European flavored tea market is projected to grow at a steady pace in the review period. The growing inclination towards functional beverages in Europe is driving the growth of the flavored tea in this region. Moreover, new innovative product launches are expected to contribute to the growth of flavored tea in the rest of the world.
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