Global Facial Care Market was valued US$24 Bn in 2017 and is expected to reach US$38.92 Bn by 2026, at a CAGR of 6.23% during a forecast period. The facial care market is segmented into product type, distribution channel, end-user, and region. In terms of product type, global facial care market is classified into skin whitening, lightening & anti-ageing, facial creams, face wash, cleansing wipes, serums & masks, and others. Based on the distribution channel, the global facial care market is divided into a conventional store, departmental store, and online store. Further end-user, global facial care market is split into male, and female. Based on regions, the global facial care market is divided into five main regions are America, Europe, Asia-pacific, Latin America and Middle East & Africa. 
The global facial care market includes cosmetic products used for caring of the face and its features such as skin, lips, and eyelashes, for an attractive youthful appearance. On the basis of product type, lightening & anti-ageing creams held major revenue share in global facial care market throughout the forecast period due to growing awareness levels among old as well as young generation regarding anti-aging solutions. Based on the distribution channel, the online store held major revenue share in the facial care market due to growing demand for highly accessible and authentic source of cosmetic products and increased awareness about skin care. Increasing fairness products demand, rising focus on an advertisement, and changing the lifestyle of consumers as well as shifting the trend of consumers to western luxury brands in order to gain enhanced results are some factors boosting the growth of the global facial care market.
The increasing regard for multifunctional products and growing distribution channels & networks are further propelling the growth of the global market. Some of the factors hindering the global facial care market growth are lack of regulations, increasing prices of raw materials and many cosmetics used for facial care are chemically prepared and can damage the skin.
Moreover, the easy availability of fake products and the harmful side-effects of several synthetic facial care products are projected to hamper the growth. Online retailing and development of skin care products for men are the key opportunities for the global facial care market. In terms of region, North America and Europe dominate the global facial care market with maximum share. However, Asia-Pacific region is showing a robust sustainable growth for facial care market, due to increasing demand from middle-class families, due growing disposable income and entering of a large number of the female workforce in the corporate worlds. The key players in the global facial care market include L’Oreal, Unilever PLC, Beiersdorf AG, Colgate-Palmolive, Avon Products, Kao, Oriflame, Revlon Incorporation, Procter and Gamble Company, Estee Lauder Companies Inc., Shiseido Co. Ltd., Johnson and Johnson Limited, and Kose Corporation.
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Scope of Global Facial Care Market:
Global Facial Care Market by Product Type
• Skin Whitening • Lightening & Anti-Ageing • Facial Creams • Face Wash • Cleansing Wipes • Serums & Masks • Others
Global Facial Care Market by Distribution Channel
• Conventional Store • Departmental Store • Departmental Store
Global Facial Care Market by End-User
• Male • Female
Global Facial Care Market by Region
• North America • Europe • Middle East & Africa • Asia Pacific • Latin America Key players operating in Global Facial Care Market
• L’Oréal • Unilever PLC • Beiersdorf AG • Colgate-Palmolive • Avon Products • Kao • Oriflame • Revlon Incorporation • Procter and Gamble Company • Estee Lauder Companies Inc. • Shiseido Co. Ltd. • Johnson and Johnson Limited • Kose Corporation
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