Global Digital Marketing Software Market (DMS) was valued US$ 37.43 Bn in 2017 and is expected to reach US$ 90.32 Bn by 2026, at a CAGR of 13.9% during a forecast period. The global digital marketing software market based on component, software, service, deployment type, organization size, industry vertical, and region. In terms of component, the global digital marketing software market is classified into software and services. Based on software, the global digital marketing software market is categorized into customer relationship management software, email marketing software, social media advertising, search marketing software, web content management software, marketing automation software, campaign management, and video advertising. On the basis of service, the global digital marketing software market is divided into professional service and managed service. By deployment type, the global digital marketing software market is classified into on-premises, cloud. In terms of organization size, the global digital marketing software market is segregated into large enterprises, small and medium-sized enterprises (SMEs). Based on industry vertical, the global digital marketing software market is classified into BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality, and others. Region wise into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Based on software, social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment. In terms of industry vertical, the media and entertainment vertical is a major contributor to the digital marketing software market growth. Media companies invest in digital marketing software for integrating the data and analytics from multiple sources. The media and entertainment vertical is also reaping the benefits of digital marketing software by providing customers with personalized experience for acquiring new subscribers with an aim to retain them.
