Global Customer Journey Analytics Market is expected to reach USD 16.3 Billion by 2024 from USD 4.15 Billion in 2016 at a CAGR of 21.6% 
Global Customer Journey Analytics Market is segmented into Touch point, Component, Deployment Mode, Organization Size, Application, Vertical, and Geography. On the basis of touch point, market is divided into Mobile, Social Media, Web, Call Center, Email, Branch/Store, Others. Based on component market is classified into Services, Software. According to deployment mode market is divided into Cloud, On-premises. Based on organization size market is classified into Small & Medium Enterprises Large Enterprises. On the basis of application market is segmented into Customer segmentation and targeting, Customer churn analysis, Customer behavioural analysis, Campaign management, Product management, Brand management, Others. Based on vertical market is divided into Banking, Financial Services, and Insurance (BFSI), Government and Defense, Retail and eCommerce, Healthcare and Life Sciences, Telecommunications and IT, Manufacturing, Energy and Utilities, Travel and Hospitality, Media and Entertainment, Automotive and Transportation, Others.
Key driving factor for this market include the growing necessity for reducing customer churn out rate, stable customer experience throughout the customer journey, and competitive differentiation is expected to drive the growth of the global market. The email sub-segment among the touch point segment is anticipated to hold the largest market share over the forecast period. The mobile segment is anticipated to grow at the fastest rate, owing to a growing interaction through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers. Geographically, the Global Customer Journey Analytics Market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. The swift growth of the market in the APAC region is anticipated to dominate the market over the forecast period majorly due to rapid growth in the Customer Journey Analytics over the forecast period this is majorly due to the rising adoption of customer journey analytics software and services majorly among small & medium enterprises. Key players operated in market are IBM, Verint Systems, Nice Systems, Adobe Systems, Salesforce, SAP, Pointillist, Servion, Quadient, Trustwave, Clickfox, Ust Global, Kitewheel, Callminer.
