Global Gamification Market
The GMI Research forecasts that the gamification market is witnessing an upsurge in demand over the forecast period starting from 2020 till 2027. This is mainly due to the growing adoption of gamification by the companies as it gives in a higher return on investment and the vendors of gamification also provide feedback and details used for improving consumer-oriented strategies.
Introduction of the Gamification Market:
Gamification refers to a type of application used to increase game mechanics into non-game environments, such as a learning management system or business intranet, an online community to surge participation. The focus of gamification is to include partners, employees, and consumers to promote, collaborate, share, and interact. The gamification provides audiences with proactive feedback and directives using game mechanics and dynamics. They are added to the online platforms, thus leading to the accomplishments of business objectives and goals. The gamification supports to influence the business driven by driving engagement.
Gamification Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
The growing adoption of gamification by the companies as it gives in a higher return on investment and the vendors of gamification also provides revenue feedback and details used for improving consumer-oriented strategies, are the factors surging the growth of the global gamification market size. The gamification provides remarkable advantages such as improved learning experience, leading to growth in the engagement across social media both externally and internally in business, the offering of tangible and proven results, improving productivity, followed by promoting creativity and favoring employee engagement. According to gamification market research, based on performance, the employees are rewarded and recognized to improve employee engagement and offering profitable offers to the consumers, will enhance the demand of the market. On the other hand, limited knowledge of the comparatively new product will hamper the growth of the global gamification market.
Based on the region, North America is expected to dominate the market during the forecast period due to the increasing awareness regarding the gamification method and rising adoption of gamification solutions in this region resulted in the high usage of the internet in this region to connect between the clients and channel partners among the enterprises.
Key Players of the Global Gamification Market:
- Verint
- Hoopla
- Microsoft
- SAP
- AON
- Bi Worldwide
- Centrical
- Influitive
- MPS Interactive Systems
- IO
- Ambition
- LevelEleven
- Axonify Inc.
- IActionable
- Gamifier
Gamification Market Segmentation:
Segmentation by Component:
- Services
- Solution
Segmentation by Deployment:
- On-Premises
- Cloud
Segmentation by Organization Size:
- Organic
- Inorganic
Segmentation by Vertical:
- Healthcare
- Retail
- Hospitality
- BFSI
- Manufacturing
- Education
- Media & Entertainment
- IT & ITES
- Telecom
- Others
Segmentation by End-User:
- Consumer-Driven
- Enterprise-Driven
Segmentation by Application:
- Sales
- Marketing
- Product Development
- Support
- Human Resources
- Other Applications
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.
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