Growth opportunities in the fortified food market look promising over the next six years. This is mainly due to the growing consumer awareness regarding the healthy lifestyle, strong demand for healthy food products, and rising consumption of nutrition-rich food products driven by improved living standards.
Fortified Food Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The augmenting disposable income along with the surging consumer awareness relating the healthy lifestyle are the major drivers accelerating the growth of the global fortified food market. Also, the huge demand for healthy food products and the rising consciousness about vital nutrients, such as minerals and vitamins across individuals, will boost the fortified food market growth. The growing consumption of nutrition-rich food products led by the enhanced living standards will stimulate the market demand. Consumers these days have become more enlightened about the phenomenal benefits offered by fortified food products. Moreover, increasing health concerns and the growing population rate will strengthen the fortified food market share. However, excessive inclusion of a few vitamins and minerals and the rising supervisory problems from the food safety department are some factors that may obstruct the market growth.
Distributional Channel Segment Drivers
On the basis of distribution channels, Online stores are anticipated to dominate the market during the forecast period. This is due to the growing working population and the remarkable change in consumer preferences with regards to the fortified food products.
Regional Drivers
Based on the regional coverage, North America is predicted to lead the market over the forecast period attributed to the strong processed food demand among consumers. On the other hand. Asia-pacific is projected to expand at a faster CAGR during the forecast period owing to the improving consumption rate of nutritionally rich food products, coupled with the spreading awareness related to nutritional deficiencies, like vitamin A, vitamin D, and iron.
Fortified Food Market’s leading Manufacturers:
- Cargill Incorporated
- Tata Chemicals Limited
- BASF SE
- Nestlé S.A.
- Kellogg Company
- Dean Foods Company
- Mondelez International
- General Mills Inc.
- Unilever Company
- Meiji Holdings Company, Ltd.
- Kraft Foods Inc.
Fortified Food Market Segmentation:
Segmentation by Product Type:
- Basic Foods
- Yogurt
- Cheese
- Butter
- Others
- Processed Foods
- Extruded Products
- Snacks
- Pasta
- Powdered Products
- Infant Formula
- Powdered Beverages
- Processed Juices
- Others
Segmentation by Micronutrient:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Others
- Minerals
- Calcium
- Iron
- Zinc
- Others
- Others
Segmentation by Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
Segmentation by Raw Material:
- Flours
- Corn Flour
- Wheat Flour
- Rice Flour
- Rice
- Salt
- Milk
- Others
Segmentation by Distribution Channel:
- Specialized Stores
- Hypermarkets
- Online
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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