Fintech businesses must recognize at this stage that truthful content with useful facts – delivered professionally – draws FinTech customers rather than cheesy content that look like an advertising. Here are some suggestions that you can use to get the results you want.
Build A Customer Case Study Video Library
When you have the opportunity, highlight favorable feedback, success stories, and reviews. Buyers are often suspicious and need affirmation that they are going to make a wise choice. Prospects’ fears are alleviated as they see factual feedback, case studies, and testimonials, and FinTech firms are closer to closing deals and the their client base. Testimonials in the form of video or client reviews that discuss your client’s experience and how your approach has aided them in achieving their objectives are a great way to boost your Fintech Marketing budget.
Put A Priority On Trend-Driven Content
Jumping on hot trends and making content about them to catch the interest of readers is known as trend-based media. People will naturally pay close heed to what you have to say if you create content that provides thought leadership or a response to a trending subject.
Create Evergreen Content On A Regular Basis
Unlike trendy content, which easily becomes obsolete as a trend fades, good content remains important for a long time and will appear whenever anyone checks for that subject.
Answers to common queries, resource lists, DIY guides, ultimate tutorials, and case studies are examples of evergreen material. Evergreen content performs better when it is written with long and short-tail keywords that will improve your site’s Organic traffic.
Assign The Team Members To The Position Of Subject-Matter Experts
The fact that top people of your team are thought leaders will attract FinTech buyers. Fintech firms make the mistake of displaying only their CEO and CTO as specialists, depriving the rest of their team to the background. Using company opinion leaders as subject-matter experts will help improve the company’s reputation and draw customers.
Say A Story About Your Business
One of the most powerful ways to arouse people’s feelings in any Fintech Promotion approach is to tell stories. According to neuroscience studies, most people do not make choices based on evidence. Rather, they depend on their emotions. People often want to see feedback and testimonials before purchasing a product because they make decisions based on emotions. They assume that if your approach worked for the people who gave you such positive feedback, it should work for them as well.
Why Does Content Marketing Work In Fintech?
To begin with, Fintech Content Marketing saves businesses a significant amount of money. Despite the fact that content marketing produces three times the amount of leads as other advertising methods, it often costs 62 percent less than conventional marketing.
Second, Fintech Content Marketing techniques are closely linked to Customer Lifetime Value (CLV) (CLV). Customers are more likely to continue to disparage and work with a company for a long time if the material is important and the company’s solution is useful. Over time, content marketing has proven to be so successful that 88 percent of B2b companies have selected it as the cornerstone of their marketing plan. Any FinTech firm that does not implement content marketing techniques risks falling behind their rivals. Most B2B tech advertisers have utilized digital marketing tactics to place their innovations on the web; as a result, your FinTech business can start using content marketing strategies as well to stay ahead of the curve.
Find more information relating to fintech advertising, and FinTech content marketing here.
