Market Overview
Global Facial Rollers Market size is projected to be valued at USD 760.2 Million by 2027 at a CAGR of 8.16% between 2020 and 2027. Facial rollers are crystal roller tools used to massage the face. Facial rollers are made of a handle with two rollers on both ends. The larger roller is meant for the entire face, whereas the smaller roller is made for areas around the eyes. Facial rollers are made of different types of crystals or semi-precious stones, which have special healing and soothing properties. The most popular being the jade crystal.
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Competitive Landscape
- Shiffa Dubai Skincare Cosmetics LLC (UAE)
- Atahana (China)
- Herbivore Botanicals (US)
- Town & Anchor (US)
- Paris Presents, Inc. (US)
- Province Apothecary (Canada)
- Nurse Jamie, Inc. (US)
- Mount Lai (US)
Market Segmentation
- Smooth Stone Facial Rollers: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. Among other types of face rollers, smooth stone facial rollers are the most popular owing to several associated benefits. Jade stones have a cooling effect that soothes irritation and reduces inflammation. Additionally, jade stones are ideal for getting rid of wrinkles and blemishes as they cause lymphatic drainage. They further grow, tighten, and raise the immunity of the skin. Similarly, rose quartz represents enhance beauty and youth. It also helps in reducing stress and negative energy. It aims to repair, heal, and increase cell turnover, which softens fine lines on the skin. Due to the healing properties of stones and the wide availability of smooth stone facial rollers, the segment is expected to grow at a significant rate during the forecast period.
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Regional Analysis
Non-Store-Based Distribution Channels Gaining Popularity Across the Globe: The non-store-based segment is projected to register a higher growth rate during the forecast period. Manufacturers of facial rollers are inclined towards non-store-based distribution channels for the extensive sales of their products. Moreover, the impact of COVID-19 has led to the implementation of lockdown in most countries and has resulted in the forced closure of retail stores. Companies are opting for online distribution platforms to extend their consumer reach, considering the present situation. Also, consumers have the ease of choosing the right product from an extensive list of similar products along with a detailed description and product images captured from different angles for reference.
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