Market Synopsis
Competitive Market Growth, Size, Share and Forecast to 2028 for Europe MarTech Market 2020 – 2028, By Offering (Solutions, Services); By Deployment (On-Premise, Cloud-Based) By Application (Advertising And Promotion, Content And Experience, Social And Customer Relationships, Commerce And Sales, Data Analytics, Other Applications) By Platform (Mobile, Web); By Organization Size (Small And Medium Enterprises, Large Enterprises); By Technology (Artificial Intelligence, Machine Learning, Augmented Reality And Virtual Reality, Internet Of Things (IoT), Others);
Market Snapshot
The Europe MarTech Market 2020 – 2028 was valued US$ 30,999.89 Mn in 2021 and will grow at a CAGR of 115.60% for the forecast period of 2019-2028, as per the market research report by Absolute Markets Insights titled ” Europe MarTech Market 2020 – 2028
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Report Description Europe MarTech Market 2020 – 2028.
Market Overview
Proliferation of digital channels and mobile devices has made it challenging for business to business (B2B) marketers to accurately target potential audience with the right messages, and on the appropriate devices through a correct medium. Marketing Technlogy (MarTech), which comprises of tools and various software, assists the marketing teams to achieve specific marketing objectives and goals of the organizations. MarTech offers an opportunity to the marketers and other such businesses to effectively manage their marketing processes by leveraging various MarTech solutions as per the requirement of their businesses. The solutions enable the organizations to create streamlined workflows, which help them increase the efficiency and boosts the speed of their processes. Moreover, marketing automation platforms offer integration of various channels and devices which include social media, to offer the marketing teams with a comprehensive about the customer behavior and help them to align the marketing strategies in line with the same. Some of the tools used include customer relationship management (CRM), marketing automation, amongst others. Hence, growing need among enterprises to achieve increased marketing efficiency along with ability to generate more and better qualified leads is contributing towards the growth of Europe MarTech market.
Europe MarTech Market 2020 – 2028 based on a variety of criteria, including forward/backward integration, economies of scale, the proportion of different distribution channels, various elements influencing consumer behavior, including brand loyalty, price, and product accessibility, capital investments, the regulatory environment, production rights and patents, promotional tactics, and other client preferences. The stakeholders in the industry are likely to benefit from this information and be encouraged to make decisions.
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Europe MarTech Market 2020 – 2028 Competitive Landscape:
The prominent companies in the Europe MarTech Market 2020 – 2028 are:
Adobe,
Agent3,
Artesian Solutions, Ltd.,
Brandworkz Ltd.,
BrightTALK,
Concep,
Cyance,
dotdigital EMEA Limited,
Episerver (Idio),
Force24,
Growth Intelligence (Pelucid Ltd),
Lead Forensics,
NextRoll, Inc.,
Oracle, Salesforce.com,
SALESmanago,
Spotler UK,
ZEOTAP,
Impact of COVID-19:
Insights on COVID-19 in consumer behavior, demand shifts, purchasing trends, supply chain restructuring, market forces dynamics, and significant government participation are presented in this paper. Regarding the impact of COVID-19 on the markets, the new research offers additional information, analysis, projections, and estimates.
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Key Benefits of Global Europe MarTech Market 2020 – 2028 Report:
- The research on global Europe MarTech Market 2020 – 2028 trends includes in-depth historical and future analyses.
- The Global Europe MarTech Market 2020 – 2028 Growth Research Report offers comprehensive data on Market Introduction, Market Summary, Global Market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, and Regional and National levels.
- The research on global Europe MarTech Market 2020 – 2028 trends aids in locating business prospects.
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Europe MarTech Market 2020 – 2028 Regional Insights
In terms of deployment, cloud based segment held the highest share in 2019 in the MarTech market and is expected to grow at a highest CAGR during the forecast years, owing to the benefits achieved from the lowered risk of errors occurring during the deployment of the solutions. For instance, in January 2020, Adobe announced the launch of their Adobe Experience Manager as a Cloud Service, which offers the organizations with cloud-native solution for digital experience management. This provides organizations with advanced marketing capabilities and content customization options, required by the marketing teams along with agility like software as a service (SaaS). Moreover, as the cloud service is constantly updating, the organizations do not have to experience a large scale deployment of software updates, which may cause errors and loss of data during the process.
The report provides a thorough analysis of the Europe MarTech Market 2020 – 2028 expansion and other factors in significant geographic areas. North America, Europe, Asia-Pacific, and Latin America are the main regions addressed in the research.
Why the Europe MarTech Market 2020 – 2028 Report is Beneficial?
- The Europe MarTech Market 2020 – 2028 report was put together using a comprehensive and innovative research technique.
- The study provides a thorough overview of the competitive landscape for the Europe MarTech Market 2020 – 2028
- “It contains a substantial amount of data on the most recent product and technology breakthroughs in the Europe MarTech Market 2020 – 2028
- The wide variety of analysis related to how these enhancements will affect the future growth of Europe MarTech Market 2020 – 2028
- The Europe MarTech Market 2020 – 2028 study’s thorough research report combines the necessary historical data and analysis.
- The Europe MarTech Market 2020 – 2028 report’s insights are clear and include graphical representations of the data in the form of bar graphs, statistics, pie charts, etc.
- This report can be altered to suit the needs of the client. Please get in touch with our sales staff so they can make sure you receive a report that is appropriate for your needs.
Europe MarTech Market 2020 – 2028 Segmentation:
The Europe MarTech Market 2020 – 2028 the market has been divided into groups based on product type and application. The share and growth rate of each market segment are assessed. Additionally, the experts have investigated possible areas that might pay off for the makers in the upcoming years. The geographical study provides accurate volume and value forecasts, assisting market participants in gaining a comprehensive understanding of the entire sector.
Europe MarTech Market:
- By Offering
- Solutions
- Services
- By Deployment
- On-Premise
- Cloud-based
- By Application
- Advertising and Promotion
- Display and Programmatic Advertising
- Search and Social Advertising
- Native Advertising
- Others
- Content and Experience
- Email Marketing
- Interactive Content Marketing
- Optimization, Personalization and Testing
- Digital Asset Management and Marketing Resource Management (MRM and DAM)
- Product Information System
- Search Engine Optimization (SEO)
- Marketing Automation
- Web Experience Management
- Others
- Social and Customer Relationships
- Call Analytics
- Account-based Marketing
- Webinars and Other Events
- Social Media Monitoring
- Loyalty and Referrals
- Influencer Marketing
- Reputation Management
- CRM Systems
- Chatbots
- Commerce and Sales
- Proximity and IoT Marketing
- Channel Partner and Local Marketing
- Sales Automation
- Affiliate Marketing
- E-commerce Marketing
- Others
- Data Analytics
- Customer Data Platform
- Compliance and Privacy
- Marketing Analytics
- Others
- Other Applications (Roadmap Software, Budgeting and Finance etc.)
- Advertising and Promotion
- By Platform
- Mobile
- Web
- By Organization Size
- Small and Medium Enterprises
- Large Enterprises
- By Technology
- Artificial Intelligence
- Machine Learning
- Augmented Reality and Virtual Reality
- Internet of Things (IoT)
- Others
- By End Use Industry
- Healthcare and Pharmaceuticals
- Banking, Financial Services and Insurance
- Information Technology and Telecommunications
- Government
- Education
- Media and Entertainment
- Retail & Consumer Goods
- Travel and Hospitality
- Transportation and Logistics
- Manufacturing & Automotive
- Food and Beverage
- Others
Global Europe MarTech Market 2020 – 2028 by Region
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia-Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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