Over the past few years, everyone’s love for digital has increased manifolds. People assess and consume videos for new information, entertainment, and learning. Being a frontrunner in the digital revolution, the Canadian streaming scene reflects a mosaic of preferences and trends. According to Statista, an adult Canadian consumer spends nearly one hour and 45 minutes listening to music via streaming services.
They are opting for the best home internet plans from reputed internet service providers for an uninterrupted viewing experience. This blog explains some popular streaming trends that are buzzing in the Canadian digital market.
Longer YouTube videos are much appreciated
Over 13 million Canadians watched YouTube on their TV screens in December 2020. Canadians prefer and engage more with longer video content. The rise in the popularity of longer videos emphasizes a changing viewing pattern among Canadians, indicating a preference for immersive and substantive online video experiences. With longer watch time, advertisers will get plenty of opportunities to engage with consumers.
Popularity of homegrown content
The Canadian digital market is jam-packed with creators who are coming up with innovative content ideas. The consumption of homegrown content has been in demand over the past few years.
Established platforms like CBC Gem, Crave, and others have spent a hefty amount on original Canadian series and movies. They even encourage local talents to exhibit their skills and mastery in front of the audience. Shows like “Schitt’s Creek” and “Letterkenny” have not only gained enormous popularity within the nation but have also found a global audience, positioning Canadian content on the universal map.
Multicultural content and inclusivity
Being a multi-lingual nation, Canada’s diversity is echoed in its streaming preferences. Canadians prefer content that complements their varied backgrounds.
Streaming services are expanding their boundaries by offering multicultural content, catering to the citizens’ diverse tastes and vibes. This inclusivity not only portrays Canada’s multicultural ethos but also a well-planned move by streaming platforms to gain the attention of a wider audience.
The supremacy of streaming ogres
Though local content is trying to win the hearts of the audience, streaming giants like Netflix, Amazon Prime Video, and Disney+ continue to rule the Canadian market. The vast boundaries and convenience of on-demand content make these platforms a common name in Canadian households.
The battle for subscribers has intensified, leading to an influx of high-quality international content alongside local productions. The competition is basically a blessing in disguise for consumers, offering a chunk of options for every taste.
An interactive viewing experience is on-demand
Though streaming on TV is not a new-fangled trend, it has been increased during the pandemic. Canada observed more streaming subscribers than pay TV subscribers.
As YouTube CTV reach and watch time is thriving, advertisers are adopting new ways to attract viewers and offering easy engagements with brands.
Google launched brand extensions for the TV screen to rule the audience’s heart. Now, advertisers can highlight a URL or promotional code at the bottom of their CTV video ad with these brand extensions. To learn more, consumers can click “send to phone” with their remote control.
Sports streaming is on lead
Sports are one of the prime forms of entertainment for Canadians. Streaming services are exploiting this fervor. The popularity of sports streaming, especially for hockey, football, and basketball, has seen a significant uptick.
Partnerships are growing between streaming services and broadcasters, ensuring that every enthusiast can watch the spirit of the game, whether at home or any other place.
Podcasts: the audio Streaming Frontier
Apart from videos, podcasts are becoming popular among Canadians. Whether it’s news, storytelling, or in-depth discussions, podcasts are one of the pivotal sources of entertainment and information. Streaming platforms have observed this trend and audience behaviors. Popular platforms like Spotify, Apple Podcasts, and other services are escalating their podcast libraries and investing in creating unparalleled content.
Tech advancements and streaming quality
The streaming experience is evolving with technological advancements. Canadians spend hefty amounts on high-quality smart TVs, good streaming devices, and high-speed internet plans from established internet service providers.
The demand for 4K and HDR content is rising, encouraging streaming services to refurbish their offerings to meet the expectations of viewers who crave a more engaging and cinematic experience.
Conclusion
The streaming landscape
portrays a country’s rich diversity and growing cultural dynamics. As Canada
rides the wave of streaming trends, one thing is sure – the future of
entertainment is streaming, and the journey is bound to be exceptional.
Brilliant Minds offers high-speed business and home internet plans for steady streaming service. To uplift your streaming experience, contact us for the best internet plans.
