Energy Drinks Market:
The GMI Research’s latest analysis reveals that the Energy Drinks Market is slated to register a significant CAGR over the forecast period. This is attributed to the growing awareness associated with the health benefits provided by these products, growing health consciousness among consumers, and the rising demand for energy drinks.
Energy Drinks Market’s leading Manufacturers:
- Red Bull GmbH
- Taisho Pharmaceuticals Co. Ltd.
- Inc.
- Monster Energy
- Lucozade
- Coca Cola Company
- Amway
- Arizona Beverages
- Living Essentials LLC.
- Vital Pharmaceuticals, Inc.
Energy Drinks Market Dynamics (including market size, share, trends, growth, forecast, and industry analysis)
Key Drivers
The growing awareness associated with the health benefits provided by these products, growing health consciousness among consumers and the rising demand for energy drinks across the globe are the key drivers contributing to the growth of the global energy drinks market size. The growing trend of consuming energy drinks has switched these beverages into status symbols among the youth population. Moreover, the increasing consumption of mixed alcohol beverages is gaining traction in urban areas as the frequent partygoers are drastically shifting towards mild alcoholic beverages is one of the emerging energy drinks market trends
Various manufacturers are emphasizing the development of energy drinks that decrease muscle fatigue and promote mental health. Energy drinks are becoming an essential part of celebrations, social gatherings, and parties, which in turn, is propelling the growth of the energy drinks market share in terms of revenue. On the other hand, the availability of alternatives and reducing other drinks’ cost will hinder the market growth. The outbreak of the COVID-19 pandemic is promoting consumers to balance mental and health fitness worldwide. The increasing focus on preventing fitness and building a strong immune system is enhancing the demand for healthy diet food and beverages, which in turn, will support the demand for the energy drinks market. Additionally, energy drinks usage has been related to health risks, such as irregular heartbeats, recurrent urination, and insomnia. The growing awareness associated with these diseases due to energy drinks consumption will hinder the market growth.
Product Segment Drivers
Based on the product, the alcoholic is predicted to rise at a faster CAGR over the coming years due to the increasing popularity of alcoholic drinks, particularly among the youth and partygoers. On the other hand, non-alcoholic beverages are expected to lead the market due to the rising consumption of these drinks driven by the increasing awareness amongst the customers regarding the benefits provided and side-effects of the alcoholic drinks.
Regional Drivers
Based on the region, the Asia-Pacific is predicted to lead the market during the forecast period due to the growing number of young population, particularly in developing countries like India. The increasing attractiveness of sports, especially in China, will further accelerate the market growth.
Energy Drinks Market Segmentation:
Segmentation by Product:
- Alcoholic
- Non-Alcoholic
Segmentation by Type:
- Non-Organic
- Organic
- Natural
Segmentation by End-User:
- Teenagers
- Adults
- Geriatric population
Segmentation by Distribution Channel:
- Online Stores
- Convenience Stores
- Supermarkets
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is one of the leading market research and consulting company that offers consulting services, syndicated research reports, and customized market research reports. We help our client to make informed business decisions and provide market intelligence studies related to the various industries such as automotive, energy, healthcare, chemicals, technology, and other sectors. Our research teams include seasoned analysts and researchers have hands-on experience in every regions, including Asia-pacific, Europe, North America, and the Rest of the World. Our market research report provides in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.
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