Email marketing is a type of direct marketing. With this, you can send customized emails to your email list and educate them about the product and services that you offer. It may also be used to persuade your email list to do something particular, such as make a purchase, schedule a demo, sign up for a trial, or register for an event.
It is a powerful digital marketing technique. Prospects are converted into customers with effective email marketing, and one-time purchasers are converted into repeat customers and adoring fans.
Email marketing regularly outperforms all other marketing channels in terms of engaging with prospects, nurturing them, and converting them into customers.
This guide will help you through the full process of setting up your email marketing funnel so that you may gather leads and produce sales 24 hours a day, seven days a week.
We’ve answered the most crucial question, what is email marketing, but we haven’t delved into why email marketing is so critical to your organization. Let’s get right to it.
Importance of Email Marketing
We’ve answered the most crucial question, what is email marketing, but we haven’t delved into why email marketing is so critical to your organization. Let’s get right to it.
With various brands moving to email marketing, it is imperative that the users get spam emails dropped into their email box. For companies, it has become quite a hustle to stand out from the crowd. You have to nurture the leads and make them turn into deals.
There are several reasons why email marketing should be one of your top priorities, but here are the top three:
- Businesses use email as the go to communication option. Did you realize that at least 99% of people check their email every day? That cannot be stated of any other mode of communication.
- Your list is in your hands. Your account (together with all of your fans and posts) on any social networking site may be suspended or destroyed at any time, for any reason, and without warning.
- Email just converts more effectively. People who purchase things advertised via email spend 138% more than those who do not receive email offers. Email marketing, in fact, has a ROI (return on investment) of 4400%. That is enormous! If you believe social media converts better, think again: the average order value of an email is at least three times that of social media.
Simply said, email is the most effective technique to generate sales online. Now that you understand the significance of email marketing, let’s look at the best ways to use it.
Working of Email Marketing
Email marketing is a sequence of emails and there is a preset process that you need to follow.
- Begin With Your List: The simple truth is that you can’t conduct email marketing campaigns to people you don’t know. Another thing to keep in mind is that email marketing will not work unless you have the correct individuals on your list. This is where our marketing automation tool will come in handy. You can use this tool to capture the details of your visitors and also create an email list.
2.Add an Email Service Provider (ESP): An ESP allows you to segment your audience, manage your list, and send email campaigns to your list. You may also monitor the outcomes in order to optimize future efforts.
A decent ESP should link with your other marketing tools, allowing you to put everything on autopilot as your leads develop.
There are several email service providers available, but we remove the guesswork and make it simple to select the best one for you and your goals. We’ll include our best ESPs for you to choose from later in this guide.
Following those two phases, it’s just a matter of fine-tuning your lists and message to ensure you’re reaching your target demographic.
Segment the Email List
Most marketing professionals would advise you to establish an email list. What they don’t tell you is that without proper segmentation, your email list will be less successful.
What is the definition of email list segmentation?
Email list segmentation is the act of categorizing your subscribers into smaller groups based on specified criteria in order to send them more tailored and relevant emails.
Rather than sending every email to your whole email list, segmentation allows you to send specific emails solely to subscribers you believe would be most interested in that material, resulting in increased conversions.
Why Segment?
Segmenting your list has been shown to raise email open rates, click-through rates, and unsubscribe rates. As a result, clever email marketers employ segmentation to significantly boost the performance of their email marketing.
Once you’ve “tagged” your subscribers, you’ll be able to send incredibly strong autoresponders, which are a series of emails that are sent out automatically depending on particular criteria and may be used to nurture leads and create sales.
Wrapping It Up
Email marketing is like a personal sales men who approaches every one of your subscriber individually and promote your product. It is important to have the right tool that will ensure personalization and help your emails reach to wide range of audience. One such tool that brands can look out for is Office24by7. To know more details, you can get in touch with us at +91 7097171717 or drop us an email at sales@office24by7.com.
