Right from its inception, mobile commerce, popular known as M-Commerce is booming rapidly. The advancement of the internet and the popularity of smartphones have resulted in a surge in the number of mobile commerce users across the world. Considering the wide popularity of mobile apps, most businesses across the globe are going in for mCommerce app development.
Here are some statistics about the M-Commerce industry.
- According to predictions made by the Business Insider Intelligence, M-Commerce volumes are expected to grow at a CAGR of 25.5 % to hit the 488 billion USD mark in 2024.
- According to Statista, M-Commerce is expected to generate 72.9 % of the total retail e-commerce sales in 2021.
- According to Statista, the total worldwide mobile e-commerce sales are likely to hit the 2.91 trillion USD mark in 2020.
The above statistics reflect that M-Commerce is poised for further growth in the time to come. It also makes it clear how much mobile commerce app development matters to businesses in the present age.
If a particular business or enterprise has made up its mind to go in this segment, here are the top 3 tips that mobile app development companies follow to build the best app for buyers:
1) Simple and seamless user registration and login
The very first action that users would take after downloading and installing the mobile app on their smartphones is registration or login. Considering the fact that the first impression creates a long lasting one, development companies providing the best mobile app development service must ensure that the onboarding process is easy, smooth and hassle-free for the users. Well, no user would like to get frustrated by entering a lot of details just when he/she has started to use the app. Hence, it is crucial that M-Commerce apps only ask for a few basic details such as name, contact number, email id and location from the users at the start. The other details can be procured from the users at a later stage, preferably during the checkout process. After the registration process is successfully completed, the users must be directed directly to the product page.
Allowing the users to login through various social media accounts would be an added advantage for the M-Commerce app.
2) Smooth and frictionless navigation
The companies offering the best mobile app development services must keep in mind that most of the time users will visit the M-Commerce app looking for a particular product. Considering this fact, it is important for businesses to systematically arrange the different products, on the basis of categories and keywords. During mCommerce app development, the best thing to do for developers offering the service would be to include a search bar that helps users find the product they are looking for based on proper search optimization results.
3) Top-level security
In today’s world, security is of prime importance for both businesses and users. A single loophole in the M-Commerce app can put confidential user information at risk. Hence, it is important for firms to offer the best mobile app programming service to include secure data encryption and multi-layered authentication system during mobile commerce app development. This would allow users to make purchases by using the online payment mode fearlessly.