Think about this. You plan to join “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because an online business is “different”, right?
No, actually, not. You still have a product or service that you can sell. You still have a “window” store (your website) and you still need customers to visit your store, to buy whatever you sell.
The only major difference is that your local store window can only be seen by a small group of people, and your online business can be seen by the whole world. By engaging in eCommerce, you can take your business “global”.
For many businesses, this is profitable, representing a good opportunity.
But that is not the case with everyone, especially in companies that sell portable, portable products. When planning to go online, you should spend some time thinking about your product and who your target market is, as this will be the most important factor in determining whether your business is successful or a failure.
What is it that you are planning to market on your approved eCommerce website, and who will want to buy it? Some products, by their very nature, will not be entirely suitable for the global market. Pork products, for example, will not be popular in Islamic lands, and wine, whiskey, or beer will not be popular. The sale of open-toed sandals can be disappointing in Iceland, Greenland, and frozen Northern Poland.
Second, think carefully about how you will get your product to customers. For example, if you were to make laser toner cartridges in Asia. it would be completely absurd to try to sell one or two cartridges at a time to USA customers, due to delivery costs.
Therefore, if your product is large or heavy, selling outside your area may not work.
In addition, you need to keep in mind that, while many countries use the same Standard International Trade Classification (SITC) codes to determine how much import duty will be levied on a particular product, the tax pay varies from country to country, and variability may (and will lead to) disputes. Also, using my client as an example, they sold a load of toner cartridges to Finnish customers, who were held at Customs for a few weeks upon arrival in Helsinki, due to a dispute over paid services.
While this was not my client’s or client’s fault, however, the result was an unhappy customer, who apparently did not become a regular customer.
Similarly, if you plan to sell the service online, can that service be offered outside your area in a way that you can still make money? Do you need one of your employees to work with a client (if so, do you need to stay in your area) or can work be easily banned worldwide? Would it be easy to find such a small contractor who could deliver your advertised service in such a way that you and the customer are happy? How much does a subcontractor cost?
Unless you can get good answers to all these questions, it can also pay you to keep your services up-to-date, rather than overreacting, to become a global player.
We have required skill and expertise to be the one-stop solution for all your Ecommerce service requirements at bd@leapfeed.com
