E-commerce Branding: Best Strategies To Build Your Brand
Nearly 89% of the consumers tend to relate to the brands, that share similar values to them
Branding allows your business to build a market presence, improve reputations, and increase sales. Ecommerce branding isn’t only about having a brand name, brand logo, and brand tagline. These are simply the identifiers of your eCommerce brand. Branding on another hand will also include the unique personality of your eCommerce business i.e. how the people see & perceive it and what they talk about it – directly or indirectly. Mentioned below are some strategies you can implement to get your branding right.
Strategies to build your eCommerce brand:
- Define and identify the Target market: Your first step is to identify who will be interested in dealing with you i.e. your ideal buyers. Conduct surveys from time to time, explore your competitors and their audiences, keep a lookout on various groups associated with your competitors, etc. And if you are already established as an eCommerce business, simply analyze and understand your present audience. Finally, create various buyer personas of your ideal consumers.
- Create clear Vision, Mission, and Values: You need to develop your brand vision, mission, and Values-based on your views and also your target consumers. The vision includes all those ideas that drive your brand towards your future goals and will support your eCommerce business strategy. It differentiates you from your competitors. Similarly, your mission will dictate what your brand is all about; while your values are the core guiding principles that will shape every aspect of your eCommerce business. If your consumers can relate to your brand values, they’ll be loyal to you.
- Work on the Visuals of your brand: Next create the visual aspect of your brand i.e the Brand Name, Logo, and Tagline. When your brand name is mentioned, the first thing that comes to consumers’ minds is its logo and tagline. You need to build a logo that is enticing, classy, readable, inspirational, unique, and still easy to remember. Follow it with an equally quirky, concise, appealing, engaging, and catchy tagline. These will represent your brand
- Be transparent about your Brand: Stories are interesting, engaging, and can make consumers empathize with you. So, let consumers know about your brand’s journey – its success and failures – tell them your ‘brand story. Thus, they will feel closer to you as a brand. Next, go a step ahead and be crystal clear about all your eCommerce brand’s policies – like the shipping, the return, the refund, etc. This way, the consumers will have increased trust in you.
- Be great with your Customer Service: The Customer’s the Boss, and it does well for your brand to remember that. The needs of your customers are what you need to work on in your eCommerce. For this, first, understand your customers. Who are your best customers, who are your customers is low or high Lifetime Value, what products are being purchased more by the customers, etc. Work on providing the best service to the respective customers based on all these analytics. You can also work on pricing strategies if required – especially if valuable customers ask for extra offers. It would also be better if you are aware of what services, offers, or prices that your competitors are offering. Keeping a tab on Price Comparison Sites like GoBazzar is a good idea to be in the know-how of competitors’ prices, offers, etc. all in one plate. If you feel you can’t win with pricing, instead of improving the product quality or customer service quality to create loyal customers.
Follow these steps and Build your eCommerce Brand.
