Digital marketing is necessary for all businesses these days. If we talk specifically about the VoIP industry, they usually offer services and solutions to international customers. Thus, to reach these global clients, grab their attention, and to boost their business, a VoIP company must invest in strategic digital marketing. Usually, VoIP products are very technical. Thus, it needs very strategic digital marketing campaigns with specific activities. In this article, you will learn about the top digital marketing activities a VoIP company must invest in. These tips apply to all types of VoIP companies: whether they sell perpetual VoIP solutions, VoIP services, cc routes, or anything else.
Let’s begin:
As mentioned earlier, VoIP companies sell services or software, which are very technical. Thus, SEO marketing can be really helpful. It can increase lead generation with organic traffic. Moreover, it can increase sales and at the same time, the cost of conversion can be reduced.
To make sure SEO marketing activities are very specific, here is the list of activities with brief information to be followed:
- On-page Optimization: Before executing an SEO marketing campaign, a VoIP company must optimize the website as per the SEO standards set by Google. Thus, VoIP company has to get website optimization, which is more commonly known as on page optimization.
- SEO Blogging: Posting regular blog posts on the company website of a VoIP company is very much important. One must post a minimum of two blog posts per week. These blogs need to be written by an SEO content writer to gain the expected advantages.
- Content Marketing: Content marketing can be very advantageous to build a strong digital brand and increase leads as well.
- Forum Posting: As mentioned earlier, VoIP is a technical industry. Thus, forum posting activities, in which, SEO executive answers queries of forum members can help increase leads and brand benefits.
- LinkedIn Marketing
Social media marketing is necessary for any business. However, it is necessary to choose the right platform to run social media marketing campaigns. For VoIP companies, LinkedIn is the best social media platform as it has business people and VoIP companies target professionals in the business world. Thus LinkedIn marketing is perfect for VoIP companies. Some of the tips to be followed are:
- Focus on audience targeting
- Get a LinkedIn premium account
- Invest in paid marketing on LinkedIn
- PPC Marketing
PPC marketing is optional for businesses operating in the VoIP industry as it is expensive without a doubt. It will churn money initially, but it can give great returns sooner. Moreover, it can help in boosting the results of organic SEO marketing. Thus, it is advisable to invest in Google Adwords and run PPC marketing campaigns.
Conclusion
By following the given tips and a strategic digital marketing plan can be really beneficial for any VoIP company. It can leverage short term and long term business benefits. It is also recommended to hire a digital marketing expert or a digital marketing company that has expertise in bringing results on the table for a VoIP company. Remember, VoIP is a unique industry and not everyone can market products in it.