Now-a-days B2B marketing requires using Digital Marketing, Hypertargeting and Account-Based Marketing. We will see these concepts one by one.
Digital Marketing
Digital marketing is the type of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Hypertargeting
Hypertargeting is the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in November 2007 with the launch of their SelfServe advertising solution (later called myAds), described on their site as “enabling online marketers to tap into self-expressed user information to target campaigns like never before.”
Hypertargeting is also the ability on social network sites to target ads based on very specific criteria.
Personalization is a vital part of successful marketing campaign. Each customer wants to be treated as an extraordinary one. Feeling “one in a million” can become a significant factor when it comes to connecting to the brand. Consumers want to feel special. They don’t want to know if they are a part of a group with similar tastes and preferences. That’s why personalization is the key. When you know exactly who your target audience is, how to reach them, and how to pitch them, then growth of your business becomes much easier. Hyper-targeting takes personalization in mass marketing on an even higher level!
Hyper-targeting is a marketing strategy that allows marketers to reach potential customers and deliver extremely customized messages right where they will most likely see it.
When we consider Hypertargeting, we can target people based on: Location, Time, Age. Gender, Geography, Segments. Examples of hypertargeting would be Social media (Facebook, Linkedn..) , Google Ads and Email Marketing.
Account-Based Marketing
Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. In the age of information abundance, marketers are always fighting for the attention of potential customers. Because of this, companies that want to focus on the highest possible ROI need to place their attention on high-value accounts, keeping account penetration, marketing penetration, and logos in consideration. To reach their goals, marketing teams must employ strategies that meld the expertise of sales and marketing to locate, engage with, and close deals with high-value accounts that matter the most.
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Zelite Solutions Pvt. Ltd.
Software Development, Enterprise Software Solutions & Specialized Research Services
Website: https://www.zelitesolutions.com/
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