Customer Data Platform Market Research Report

Technology / Customer Data Platform Market / By /

Customer Data Platform Market:

Advertisements

The GMI Research expects the customer data platform market to expand at a significant rate. From a regional perspective, North America is predicted to dominate the market owing to the increasing amount of data across verticals, growing use of big data technology, and the rising investments by organizations in data analytics.

Customer Data Platform Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The growing expenditure on advertising, the drastically changing landscape of customer intelligence, the growing customer channels, and marketing activities by enterprises are the major factors driving the growth of the global customer data platform market size during the forecast period. In a competitive business landscape, marketers give profitable and engaging customer experiences through personalized interactions and communications. In addition to this, businesses are emphasizing on optimization of marketing program performance, which has the capability to decrease operational cost. Customer data platform aids marketers in reducing costs through fined-tuned operations depending on deeper customer understanding. CDP allows marketers to personalize the customer experience and decline various customer interaction needed to drive results. The software can be utilized to access cross-channel data at the customer level and offer true values to marketing activities. This factor has helped monetize the customer data platform and saves money for a business by enhancing operational efficiency and effectiveness, thus bolstering the growth of the customer data platform market share in terms of revenue around the world.

Deployment Segment Drivers

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to increase at a higher CAGR during the forecast period due to various benefits such as flexibility, scalability, cost-effectiveness, agility, and ease in maintenance of generated data. Organizations globally are choosing to adopt cloud-based CDP solutions, as these solutions help their regional, cross-regional, cross-country data recovery strategies, and allow companies to confirm resiliency in case of disaster. Additionally, players or vendors in the market prefer providing cloud-based CDP solutions to efficiently increase profits and automate the equipment maintenance process.

Customer Data Platform Market’s leading Manufacturers:

  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Adobe Inc
  • com Inc
  • SAS Inc
  • Teradata Corporation
  • Dun & Bradstreet Corporation
  • Leadspace
  • Zylotech

Customer Data Platform Market Segmentation:

Segmentation by Component:

  • Platform
  • Services

Segmentation by Deployment Mode:

  • On-Premises
  • Cloud

Segmentation by Organization Size:

  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)

Segmentation by Application:

  • Personalized Recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others (Data Enrichment and Data Monetization)

Segmentation by Industry:

  • Banking, Financial Services & Insurance (BFSI)
  • Retail & eCommerce
  • Media & Entertainment
  • Travel & Hospitality
  • Telecom & Information Technology (IT)
  • Healthcare
  • Others (Automobile, Government and Education)

Segmentation by Capability:

  • Open Access
  • Real-time Analytics
  • Audience Management
  • Identity Management

Segmentation by Region:

  • North America
    • United States of America
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazilq
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that provides syndicated research reports, consulting services, and customized market research reports. Our reports are based on market intelligence studies to ensure relevant and fact-based research across numerous sectors, including healthcare, automotive, information technology & communication, FMCG, and other industries. GMI Research’s deep understanding related to the business environment helps us in generating objective strategic insights. Our research teams consisting of seasoned analysts and researchers have hands-on experience in various regions, including Asia-pacific, Europe, North America, and the Rest of the World. The market research report offers in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com

Related Posts