Lately, the DIY trend is making its way by leaps and bounds in the field of online marketing in general and web design in particular.
The small entrepreneur wants to make his own website, manage his Facebook Ads campaigns, carry out the SEO of his site, etc.
The approach taken by the entrepreneur, taken to its most simplistic version, is: Why should I hire a professional if I can do it myself for much less.
In this post we are going to tell you about it.
The keys to making an attractive and profitable website
Let’s assume that almost anyone with the time and minimal technical skills can install a WordPress and configure the template on duty.
Does that mean that anyone can make their own website? Yes. But a website is much more than a template, at least if you want it to be an attractive and profitable website.
And here comes the trouble, being able to make your own website is not the same as achieving a fairly acceptable result.
The website should:
- Load fast.
- Make it visually correct.
- Have well-crafted texts.
- Etc
Making a website that meets all these conditions is not easy. You have to start by defining a good strategy and carry out each adjustment of the web with said strategy in mind.
Very few entrepreneurs are capable of defending themselves on all of the above points, ergo very few entrepreneurs will be capable of making the website they imagined when they set out to do it themselves.
The option of hiring a professional to make your website
With what we have told you so far, you may have begun to think that your only option to get a website that meets all the sections is to hire a professional website developer.
But don’t jump to conclusions yet.
If you hire a professional, what kind of professional will it be?
If you hire a pure PHP programmer, he will surely fail in design and marketing issues. If you hire a graphic designer converted to a web designer or a profile more focused on marketing, they will get stuck with technical issues.
The reality is that there are very few professionals who can give you correct advice in all aspects.
The fact is that in a Web design company in Kolkata, we have a professional SEO who only does SEO. Which, by the way, regularly use this tool to do a free SEO web audit. We also have a graphic designer for logos, corporate identities and other creativities, a technical specialist who helps with javascript, PHP and servers, etc.
Otherwise we would not be able to fully support our clients.
Advantages of hiring a professional web developer and designer
- The professional team will make the web for you in less time than it will take you, and so you can put your efforts into what you are really good at.
- The result will be better than if you designed it yourself:
- Use of colors.
- Choice of fonts.
- Use of images.
- Organization and layout.
- WPO optimization: a good professional will optimize your entire website so that the loading speed is brutal.
- SEO: a good professional team will have to have the ability to prepare all your pages and posts at an SEO level.
- You won’t have to break your head with technical problems. That will be fixed by the designer.
- Troubleshooting (Support): in case you have a problem with your website, you can take advantage of the support that the designer and developer give you after delivering the website.
So do I hire a web design professional or do it myself?
At this point and, after having broken down a lot of factors, you have to ask yourself several questions before deciding on one option or another and, depending on how your answers are, you will know if you should decide to make the website yourself or hire a professional:
Do you have time or money?
If you prefer to invest your time in designing your own website, you should know that it can take months to get it to your liking. Any small pitfall you find will become a headache.
On the other hand, if you have money, you can find a good professional to design your website and you can dedicate yourself to other aspects of your business.
Do you understand the web design basic concepts?
If you consider that you do not have basic knowledge about web design, then don’t do it by yourself because you will regret it over time. You will start to get intoxicated with a lot of blogs, videos, etc. and you will even waste money buying themes, plugins or other things that will not serve you in the long run.
Will you know how to solve the problems that arise?
Do you think you can create your own website or do you prefer to hire a group of professionals?
