You might feel that it is up to the organizer to promote the show and guarantee a large attendance. Yes, they can let local newspapers or media know, and they can get their name out on websites with craft show listings. If you are lucky, they are an established show that has a reputation of bringing in the buying public year after year. However, there are things you can do for craft show preparation. If you are willing to make crafts and sell them without being paid for your time, aren’t you also willing to get the word out, so that you can increase the odds of someone coming to buy your creative treasures?
Use Handouts to Boost Attendance
Organizers may give you flyers with the basic information about your upcoming show. If not, create some of your own and try to get the biggest exposure for each copy. Instead of handing one to a single friend, pass it around at the next Meetup gathering you attend, so all can see and record it on their calendars. Ask them to spread the word or tell their friends. Sometimes you can get the Meetup organizer to allow you to post it on their Meetup site, for even more exposure. Remember you aren’t selling anything; you are just promoting an event. Instead of handing a flyer to a single co-worker, how about posting it on your employer’s bulletin board at work for all to see? If you or your family members belong to a school, church, business, recreation center, organization, social club, etc. have james murray wife everyone pitch in and get the word out. Think of it as a more direct use of social media and ask your children, if appropriate, to help get the word out. All of this can get you excited about your craft show preparation, as if you are doing your best to make it a success.
Alert Customers and/or Followers About the Show
If you keep track of local customers, that is, those who have already purchased items from you, don’t forget to invite them to the event. Give them a reason to come with the enticement of a discount coupon or send them a photo of some of the new items you have added to your list of creative talents. That way they will know there are new things to see. Sometimes you have followers instead of customers on your website. Keep local followers, especially those from Colorado, informed of upcoming shows and send out reminders as the day of the event approaches. It’s time for that social media and/or website to earn its keep! Email nearby Etsy followers and post the craft shows you will be attending on Etsy as part of each craft show preparation.
