Corporate identity design is a vitally important factor for a company. It is a process that cannot and should not even wait for it to be fully created, and work should be started on it in the early stages of the project.
Many believe that the corporate identity of a company is the image that is given to the public of it. But in reality it is something that goes much further. Corporate identity design not only has to take into account logos, colors or fonts. You also have to take into account the basic and most important features of the company, its main characteristics and everything for which you want the company to be known among the public.
Corporate Identity Design: Bring a Brand to Life
The corporate identity design, which is one of the phases of a company’s branding, aims to physically give life to a brand. This is not achieved by just creating a logo. Other elements that make clear the style of the organization or company in question will also be part of it.
Corporate identity is composed of both elements classified as visual identity and verbal identity. The first are, for example, fonts or colors. The second, related to naming, imply style codes and even behavior. I. e., the elements of verbal identity seek to reach people.
Therefore, corporate identity is responsible for defining and specifying a personality for the corporation or entity for which it is designed. It will reflect everything that represents it, and also what differentiates the company or organization from others. In addition, the corporate design identity is also responsible for the promotion development of the company’s products and services.
In addition to clearly identifying the company and everything it stands for, the corporate identity also has another mission: to make its employees feel more identified with the company. In other words, it must increase their feeling of belonging to it. Consumers or subscribers of its services should feel identified with it.
One of the objectives of corporate identity design will be the creation of its brand image, made up of the set of representations that a person or a group has of said brand or company. I. e., the way in which consumers perceive the company and its products and what this company represents for them.
Elements to Assess when Designing the Identity of a Company
As we have mentioned, the corporate identity of a company is made up of verbal and visual elements. I. e., practically everything that surrounds the company’s brand, which must be related. There must be one or more elements of the relationship between everything that identifies the company, from its logo to its website. In this way, the public will be able to easily recognize the brand and identify the company behind it.
The elements that are part of the corporate identity are much more numerous than it seems, and care must be taken in the design of all of them. From the choice of the name and the design of your logo to the fonts and the company motto. Everything counts to transmit the image that you want to give of the company.
Of them, perhaps two of the main ones are the name and its logo. To choose the company’s name you have to be aware of what it can mean in different languages, and in the countries in which the company will operate. As for the logo, it is usually directly related to the name. When generating it, you also have to be consistent with the font that is chosen for the name of the company that would go in the logo.
It should also be borne in mind that if the name of the brand does not describe it by itself, an element that clarifies it can be used. It is the descriptor of the brand, and consists of a clarifying word: insurance, groceries, accessories, editorial, etc.
A tagline can also help improve brand image perception and retention, as well as complete your corporate identity, all without forgetting colors and fonts, basic for corporate identity. Of course, it must also be taken into account when making the design that all the elements must be displayed correctly in the supports in which they are going to be inserted:
- Business cards
- Posters
- Brochures
- Decoration
- Stationery items, etc.
To carry out the corporate identity design, it is important to have the services of an expert in the field such as a Web design company in Kolkata. These professionals usually have specific higher education. Therefore, they are perfectly equipped to help a company develop the corporate identity it needs to communicate the message and impression it wants to make with the public.
