Amazing content requires in-depth research and understanding the audience- these are the key elements of a good piece and to keep the reader hooked to the last stop in the webpage!
‘Content’ is the website’s fuel- it engages the readers and makes the website stand apart from the rest. It is the make or a break factor; while good content can bring high traffic, poor content can lower its ranks. The key to good content writing for websites depends primarily on efficient planning and research by the writer.
Avail of Web Page Content Writing Services in the Era of Digitisation
With digitisation taking a magnum leap, there has been an enormous growth of websites and digital media forms. Every business you see now has a website or a digital platform to market their services and earn profits. As per Internet Live Stats, around 1.9 billion websites exist, and more than 3.5 billion Google searches are conducted every day by people looking for great content. That’s undoubtedly a massive demand! This demand has simultaneously raked up the demand for content and content writers. So, how do we bridge this demand? The answer to this lies in the key points that every writer should know.
Understand the Audience
Everyone writes content for an audience, be it for a website or a social media post. Before creating the content, it is essential to understand the audience. Understanding what the audience looks for and subsequently drafting the content will increase its quality significantly.
For example, suppose a writer is drafting content for an entertainment website. In that case, it is imperative to understand that the content should be fluid, easy flow, and highly enjoyable to capture that audience. A serious content piece wouldn’t work for an entertainment column. Similarly, if the content is for a law-based website, the content should be informative about the services, laws, policies, and other related information. The writer should think about what the audience would look for on that website and write it in that flow.
Short Engaging Flow
Remember, you are not writing a novel; it’s a website! And the attention of a web reader is always fickle. If the content is too long or not engaging enough, the reader will be out of the website in seconds. The content writer for websites should always draft short, engaging content. Use catch-phrases, nouns, and verbs to hook the audience to the piece. Check the content in a readability tool to access the readability score if you are unsure about the flow.
Active Voice
Passive voice in content makes it look stale and blank; active voice feels like the content is directly communicating with the audience. Also, an active voice makes the piece more reader-friendly and engaging enough for the reader to connect with the entire piece.
Examples and References
All information and no juice make the content a boring read! Unless it’s a website that strictly follows an ‘only-information’ policy, you can always include examples and references for the reader. It is more like talking to a kid when you use stories and examples to describe a situation and explain it to the kid more clearly. Similarly, in the case of content, citing references and examples by web content services help the reader to get a broader perspective and understanding of the entire thing and relate to it.
Fluid and Easy Language
It is not always the professors from Oxford who look for content on the web; it is also the common people like me and you who like reading up on the web and looking for content. Understand that and write the content in easy language that has a nice flow. Avoid using over-the-top words and phrases that make the reader open up the dictionary or another tab to understand it. Don’t use complicated terms and jargon in the content. Also, efficient web page content writing services always associate the content with related hyperlinks to give more information about the topic.
Synonyms and Variety
Are you repeatedly using the same word in your content piece? A repeated same word makes the content uninteresting for the reader. If you want to make the content reader-friendly, ditch the repeated word for a synonym. Include variety in words to engage for a fun piece. For example, if you are writing content for a photography website, ditch the term ‘photoshoot’ to add a more varied term like ‘photo sessions’ in the text.
Media Files
Ever tried reading a webpage with only content and no media? It’s boring, right! Whenever you write content on any topic, always include infomedia like graphics, photos, video files, and representative images to engage the reader. As the saying goes, a picture is worth a thousand words! It stands true everywhere. The human brain can process visuals faster than text. Always include related images and videos with the content, and your piece will be worth reading.
Call to Action
The ‘call-to-action’ (CTA) is an essential element in a content piece, and more primarily for a webpage. The CTA text drives the reader to look for more information on the topic from the same website, or it can be a driven text asking the reader to purchase a product or service (if it is an e-commerce website). The CTA text should be brief and have action terms like ‘Download’ and ‘Sign Up’ to drive the reader. The call-to-action text should always have a hyperlink that enables the reader to act.
Crucial things to include when content writing for websites:
- Always divide the content into sections.
- Use headings and subheadings (H1, H2, H3)
- Use bulleted lists in place of solely text-based paragraphs.
- Include keywords in the content. A keyword is a primary target word that increases the SEO quotient of a website.
- Include ‘white space’ in the content. The white space makes the text more readable and enjoyable.
Conclusion
Writing an exciting piece is essential to rank the website in the search engines. The higher the rank, the higher will be its readability and traffic. Look for a good content writer for websites that deliver research-based and proficient content to hook the reader to the last stop!
Creating good content is not as easy, but following the right points and getting the right web content services will help your website get the optimum traffic. So, work out those magic fingers and spell mojo in your words. Happy Writing!