Growth opportunities in the China Camel Milk Market look promising over the next six years. This is mainly due to the rising popularity because of the several nutrients like sodium, vitamin A and C, and helps to improve gastric health.
China Camel Milk Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The augmenting prominence of camel milk owing to the several benefits imparted, which includes easy to digest along with various nutritional contents like vitamin A and C, sodium, manganese, and magnesium are some of the crucial drivers augmenting the growth of the China camel market. Also, the milk is regarded as a nutritious dairy drink that helps to improve gastrointestinal health and systemic immunity. The less fat content, which is nearly 2 to 3 % than cow dairy, drives the market growth. Moreover, Chinese consumers connect the quality of food intake with its overall effect on the body, which further encourages consumers to choose camel milk.
Furthermore, many leading players in the market intend to enter the market. For example, the UAE-based Al Ain Farms, in 2021, declared its strategy to introduce camel milk powder in the tin format (400 g) in China. The company aims to meet the surging demand for camel milk, which is higher than most of the world. The product will be accessible on JD online and in major cities. Furthermore, the expanding inclination towards the product in raw or fermented form is supporting the market.
The milk in the Chinese market entered as a health supplement instead of food and beverage, and various brands took advantage of the industry’s scenario. The Chinese brands focus on promoting the adoption of camel milk powder as a superfood with numerous exceptional properties. Moreover, the growing promotions of brands and advertising agencies related to the curative effects on cancer, diabetes, tuberculosis, and AIDS will further drive the market growth. This will further surge the demand for camel milk in China over the coming years.
The increase in the demand for camel milk in raw and plain form further boosts market growth over the coming years. Various derivatives, including powder, yogurt, ice cream, chocolates, infant formulas, and other formulas, are getting traction in China. This factor encourages the manufacturers in the market to invest in the cattle milk market to cater to the changing demand of the individuals.
The online distribution channel for camel milk is expected to become popular over the coming years due to the continuous expansion in the country’s e-commerce sector. China is among the leading e-commerce markets and adopters of digital technologies around the world. The market is witnessing various trends such as the growth in the e-commerce activities in tier 3 and 4 cities, increasing preference for mobile payments, and growing partnerships between the leading e-commerce players. Thus, this factor will encourage the players in the market to move towards online platforms over the next coming years.
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