Marketing

Zelite Solutions has recently published a new blog post named ‘Power of Hypertargeting in Digital Era’. The blog post gives importance of hyper-targeting in b2b marketing. The blog explains the definition of hyper targeting which states that hyper-targeting is all about identifying your target customer segments and delivering extremely customized content relevant to them at […]

Now-a-days B2B marketing requires using Digital Marketing, Hypertargeting and Account-Based Marketing. We will see these concepts one by one. Digital Marketing Digital marketing is the type of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life,  and as

Once upon a time, defining account-based marketing (ABM) was easy. ITSMA pioneered ABM in the early 2000s as a strategic approach to create sustainable growth and profitability with a handful of a company’s most important clients. The goal of ABM was bringing the mindset, skills, and resources of marketing to individual account teams, and collaborating

Account-Based Marketing (ABM) can be an incredible expansion to your business procedure. ABM utilizes hyper-customized systems to pull in, draw in, and convert highly potential accounts. Beginning an ABM best-practices  may appear to be an overwhelming or confounded expansion to your present plans, yet actually the methodology you use during the ABM strategy is the

What Is Online Branding? Internet branding is also known as online branding is a brand management technique that uses World Wide Web and social media channels as a means of positioning a brand in the market. [1] Branding is increasingly important with the advancements of the Internet: Most businesses are exploring various online channels, including

Digital transformation is not a flash cut. Many organizations continue to maintain on-premise infrastructure while utilizing one or more cloud providers. This adds a different level of complexity for any Identity Access Management solutions. Okta has emerged as the most viable alternate to Microsoft Azure for access management. It offers standard Identity Access Management services

The Infrastructure as a Service (IaaS) study sheds light on industry profiles across several countries and regions. The extensive document is a rich source of information on market size, share and growth rate. The industry profiles discussed in the Infrastructure as a Service (IaaS) report further identifies market segmentation, profit, and competitive landscape and offers

Plant-Based Protein Market The Plant-Based Protein market research report is a professional and in-depth study on the current state of the market with a focus on the regional market. The report provides key statistics on the market status of the Plant-Based Protein players and is a valuable source of guidance and direction for companies and individuals interested in