Buying Facebook fans for your business is an awful idea. Buying Facebook fans is an incredibly risky business, and quite frankly, you’re going to cost yourself a lot of money if you do it. There’s a ton of shady business practices involved with this whole concept of “buying” traffic. You shouldn’t be buying Facebook fans unless you have extremely good reasons for doing so. Buying Facebook fans is essentially a form of spam.
I’m not saying that the idea of purchasing a bunch of likes is bad. I’m just saying that it’s a horrible practice. If you really want to build a strong fan base for your website or blog, you should go about it in a different way. The best strategy is to focus on giving your audience meaningful interaction. You give them a reason to stay on your page, respond to your posts, and engage with one another.
You want to engage your audience. You want to build relationships with your audience. There are two important components to engage your audience: first, you need to give them something of value for free; and second, you need to encourage their interaction. The idea behind buying likes is to encourage your audience to engage with your page by giving them something of value for free.
How can you use this strategy to drive traffic to your site? Well, I’d recommend giving something away for free. Think about all the things you like: cats, video games, skateboarding, singing, etc. Give away a few pieces of your opinion every week or so in an effort to build long-term engagement with your audience. If you don’t have anything to give away, you won’t have any engagement.
The best strategy is to give something away for free on a regular basis. One great way to do this is to offer a product of value every time you put a status update or post on your page. So, if you’re Facebook page is all about cats, then start buying Facebook likes for people who post pictures of themselves with cute little n.2 cats (I recommend you use the +1 button as this will shorten the URL). This strategy works because Facebook loves it when people give away free stuff!
Another thing you can do is use Facebook as a traditional advertising page. Basically, you’ll just set up a fan page, which people can “like” to show up on their news feed. Every time you post a status update, a small box will appear on their home news feeds showing a “Like” button. Every time someone “Likes” your page, they’ll see a small advertisement in the right corner. This works well because it’s a highly targeted way of advertising and will help grow your brand rather than your company n.2 page – which isn’t very effective if you have millions of friends.
Finally, you can use Facebook like bidding to promote your business page. You can buy Facebook likes from a bidding website and then place a bid to have your advertisement show up at the top of the list. With this strategy, you can attract a much larger audience by having more people bid. If your company is relatively unknown, it might not be worth spending large sums of money on Facebook advertising; however, if you have a product that is especially interesting or offers a unique angle on a problem your target audience is struggling with, then it may be worth giving it a shot. For example, if your products or services solve problems like the following: high blood pressure, allergies, weight loss/bodybuilding, insomnia, etc., then spending a few dollars on Facebook like bidding may be a worthwhile investment.
There are other methods of marketing using social media networks, but none of them are as simple or easy-to-use as buying Facebook likes. However, if you are serious about expanding your brand, it’s a worthy option that you shouldn’t overlook. Like the ad networks, it’s a way to get your name out there without spending a lot of money; which makes it an affordable choice for anyone in a business-to-business environment. And finally, while you’re at it, don’t forget to post links to your blog, site, or newsletter within your Facebook page, which will encourage people to click through to your website where they’ll be able to read more about your products or services.
