Breakfast Cereal Market Research Report

Growth opportunities in the Breakfast Cereal Market look promising over the next six years. This is mainly due to the increasing working population and their assistance in improving the diet by fulfilling the nutritional requirements, which include vitamins, minerals, and fiber.

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Breakfast Cereal Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

One of the prominent drivers contributing to the growth of the global breakfast cereal market includes the increasing recognition concerned with their nutritional benefits among individuals. In addition, the accelerating urban population and the augmenting disposable income of consumers have strengthened the market size. Furthermore, the surging demand for ready-to-eat breakfast options coupled with the escalating impact of western culture on food habits across the young population will propel the market growth.  Also, the increasing inclination of individuals towards the on-the-go food options led by the hectic and busy lifestyle is further responsible for the market growth. Enormous health advantages associated with these products, such as reduction in the risk of high blood pressure, better gastrointestinal health, helps to minimize the problem of obesity and overweight, improves nutrient intake, supports mental and physical well-being, and enhances metabolism, are some other factors propelling the market growth. However, the accessibility of low-quality cereal will hamper market growth. Additionally, the robust availability of substitutes and the handiness of healthy meal options are hindering market growth.

Product Segment Drivers

Based on the product, Ready to Eat Cereal is projected to dominate the market during the forecast period. This is primarily attributed to the aggravating demand for instant meal options and growing recognition regarding the easy & economical food. On the other hand, hot cereal is predicted to witness a higher CAGR during the forecast period due to the compounding adoption of nutritious breakfast alternatives and the upgrading demand for multi-grain-based cereals, including seeds, grains, and beans among people.

Distribution Channel Drivers

Based on the Distribution Channel, E-Commerce is expected to expand at a faster CAGR over the forecast period due to the growing penetration of smartphones and the internet across the globe. In addition to this, online platforms offer ubiquitous benefits like hassle-free delivery, attractive discounts, and extensive choice to people, which is bolstering market growth.

Breakfast Cereal Market’s leading Manufacturers:

  • McKee Foods Corporation
  • Attune Foods LLC
  • Bagrrys India Ltd.
  • PepsiCo Inc.
  • Kellogg Company
  • Alara Whole Foods Ltd.
  • B&G Foods Inc.
  • Marico Limited
  • Nestle S.A.
  • General Mills

Breakfast Cereal Market Segmentation:

Segmentation by Product

  • Hot Cereal
  • Ready to Eat Cereal

Segmentation by Distribution Channel

  • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Segmentation by Region:

  • North America
    • United States of America
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

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