There is an age-old saying which goes like this, if one can speak and present well then, he can sell soil too and the relevance of this saying has multiplied in today’s times. Today is the best time for any advertisement or branding agency to flourish. Majority of businesses have clearly understood the importance of branding and are willing to spend on it. In short businesses are very conscious about the image of their business and intend to take each step going forward cautiously. On the other hand, to get into mind of the consumer, brand agencies are conducting extensive surveys which ultimately helps to create right sort of branding for their clients. Irrespective of COVID-19 pandemic, the global branding agency market has managed to thrive. In fact, it also managed to earn decent amount of profits in the troubled times. Correct use of internet, tie-ups with OTT platforms like Netflix, Hotstar and Prime have also contributed to the growth of this market.
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Initially only few industries were interested in hiring a branding agency, but now thanks to increased awareness and to cope up with rising completion, majority of the industries are turning towards these firms for right branding and marketing solution. Right from healthcare, food and beverage, financial services to real estate and education, each and every sector feels branding is an important aspect to witness some substantial and sustainable growth.
Meanwhile, the only important threat that is likely to haunt the growth of the global branding agency market is the risk of date breach. While the internet made this world a smaller place, it also has made it more vulnerable as anything online can be breached. This is the primary reason why many companies are skeptical to join hands with any branding agency irrespective of its size. Despite couple of restraining factors, the global branding agency market is forecasted to witness growth at a rampant rate thanks to technological advancements in the marketing sector. Today marketing can be done in a most innovative way. Right from billboards, trains, buses to social media, every place can be used for advertising and this massively contributes to the growth of this market.
Key Takeaways of the Report:
- Today businesses are very quickly realizing that having online presence is very important and hence they are hiring a branding agency to design a website or an app along with its marketing on social media platforms like Facebook, Instagram and LinkedIn. This is taking the global branding agency market ahead at a rapid rate.
- While people are skeptical to pay for advertisement or branding, smaller and medium size firms fit to the IT sector for such businesses. The companies have been successful in delivering right solution and generate results, and this is why this type of branding agencies are forecasted to grow at a rapid rate and generate more revenue for the global branding agency market.
- The region of Asia Pacific is forecasted to witness growth at the fastest rate for the global branding agency market. Countries like India and China are a gold mine for buzzing businesses. Great conditions for trade means more new businesses which ultimately results in increased demand for branding agencies. The competition among new and existing businesses is at all-time high and this also contributes to the growth of this market.
Major players operating in the global branding agency market are listed below:
- A Labbrand Group Company
- Bellwether Brands
- Blue Marlin
- Bonobo Creatives
- BRAND ME CO.
- Brand & Design Consulting
- Coley Porter Bell
- DesignStudio Group Ltd.
- Evviva Brands
- FutureBrand
- Landor
- Lexicon Branding, Inc.
- Lippincott
- LITMUS BRANDING PVT. LTD
- OneZeroEight Brandcomm Pvt Ltd
- Seagull
- Velocita
- Other Market Participants
Global Branding Agency Market
By Services
- Brand Creation
- Trend Analysis
- Consumer Research and Insights
- Brand Architecture Planning
- Product Innovation
- Packaging Design
- Digital and Social Media Marketing
- Brand Strategy
- Training and Brand Campaign
- Reporting and Analytics
- Website and App Design
- Assessment and Audit
- Naming and Content Management
- Others
By Organization Size
- Small and Medium Organizations
- Large Organizations
By End Use Industry
- Healthcare
- Financial Services
- Automotive
- Sports and Apparel
- Food and Beverage
- Media and Entertainment
- Agriculture
- Cosmetic and Personal Care
- Travel
- Real Estate
- Education
- Consumer Electronics
- Others
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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