What is the need for protecting your brand, and what is brand protection? Well, let us learn what a brand is first. A brand as per the American Marketing Association is a term, name, symbol, design, or any other feature that distinguishes one seller’s product or service from another seller’s products and services. The above definition teaches us the importance of Brand security. It merely defines you and what distinguishes you from other competitors.
It is worthwhile to protect what defines you then, and that is where the importance of brand protection ships in as it is another way of enhancing your business success. Take brand protection as identity theft protection. It is the same as impersonation and destroying your reputation, which you do not want. In the brand, you also do not want someone to steal your ideas and brand image as they will use it to benefit or competitors looking for a way to destroy your business will use it. Robust and effective brand protection means that you – and only you – are in control of your brand image.
A brand is fatal for small, medium size to large companies; hence it needs maximum protection. Small and medium-sized companies think that it is not essential to protect their brand, which is not true. Because brand protection is a crucial aspect of your overall business model, it is like you are creating and refining your brand that is vulnerable to a person destroying the brand. It is common enterprises that are your competitors as they view your brand as a threat to their success. Brand protection is significant as it is one of the stages in business growth. Consider the time and money devoted to create your brand awareness and imagine stolen by another company.
In this era of the digital world, online brand protection is susceptible. The possible ways of securing your brand image, including filing for a trademark for anything irreplaceable in your company, are essential. A trademark will protect your products and give you strong legal grounds against anyone who tries to imitate your product. Copywriting your website, marketing materials, and anything else that has anything to do with your company is another means of strengthening your brand recognition.
Another way of protecting your brand is by registering your domain name, logos, or any other iteration that has to do with your website. It applies as well to website domains that end in .com, .net, and.org. Take charge and secure your brand for the foreseeable future and do not be like some individuals who buy domains thinking that they will sell at a better price later.
A genuine way to look at how your company is performing online with no biasness is to set up Google alerts. These Google alerts will notify you whenever a website or news mentions a specific product or name. By setting up Google alerts of your company name, domain name, and any goods or services provided by your company, you are making sure that there are no infringements of your products and services.
Find more information relating to Online brand protection, and Brand security here.
