Beer Industry Overview
Looking at the economic development at Global Beer Industry level and specifically for BRIC countries, the increasing purchasing power of consumers, trends of healthy consumption leading to changes in consumption basket of consumers are likely to remain significant. The increasing consumption of beer is driven by this desire to socialize and spend some quality time with family and friends. Moreover, disposable income of the consumers has increased exceptionally in the developing nations of Asia Pacific which in turn propels the sales of beer. Moreover, increasing food service industry has created a favourable environment to grow beer market in developing nations.
Due to the high popularity and demand associated to beer consumption, the market is growing at an incremental pace of development on the global stage. Urbanization represents the demographic trend highlighting the world’s population becoming increasingly concentrated in urban communities, resulting in significant changes to the environment and lifestyles. Robust economic growth, rising urbanization, and explosion in the middle-class population especially in developing countries, coupled with cheap labour force, ease of doing business and rising disposable income has attracted international retailers to enter and expand in regions such as India, China, Brazil and Mexico and gain strong foothold in the market. Globalization and urbanization has significantly affected the composition of human diets and this urban life encourages the consumption and use of goods with nutritional benefits. Changing life styles of the consumers, beer plays a significant factor in the sociological factors.
Beer Industry Key Players
The key players profiled in Beer Industry are SABMiller plc (U.K.), Tsingtao Brewery Co., Ltd. (China), Boston Beer Company (U.S.), Beijing Yanjing Brewery (China), Anheuser-Busch InBev SA/NV (Belgium), United Breweries Limited (India), Diageo Plc. (U.K.), Carlsberg Group (Denmark) and Heineken N.V. (Netherlands)
Key players in the Global Beer Market, is inclined to introduce new products in the market or to extend the product line of renowned product. Also, the company promotes their new products on social media in order to reach many customers. This promotional strategy aids to retain the existing the customers and to acquire new customers.
Moreover, key players are emphasizing in the research & development in order to introduce new products. Apart from that, key players are increasing their production capacity in the emerging economies to increase the sales. Cost of production of beer is less as compare to the developed economies which will increase the company’s overall profitability.
In addition, packaging is one of the important factors in the alcoholic beverages. Key manufacturers are focusing in the packaging solutions.
Beer Industry Segments
The global Beer Market has been divided into Type, Source, Packaging, Production and Region.
Based on Type: Pale ale, Stout, Mild ale, Lambic, Lager, Porters, Marzen, Bock and Others
Based on Source: Barley, Wheat, Rice, Corn, Millet, Sorghum, Cassava roots, Agave and Others
Based on Packaging: Can, Bottle and Draught
Based on Production: Micro and Macro
Based on Region: North America, Europe, Asia Pacific and ROW.
Beer Industry Regional Analysis
The global Beer Market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Among the regions, Europe is estimated to account for the significant market proportion in the globe beer market in the year of 2018. The region is estimated to retain its dominance throughout the forecast period of 2017-2023. Among the European countries, Germany is estimated to hold highest market share in Europe region. However, Asia Pacific region is projected to expand at a high growth rate during forecast period. The growth of the Asia Pacific region is anticipated to be driven by various factors. Changing consumer lifestyles of the consumers is likely to positively impact the growth of the global beer market. Premiumization is one of the recent trends in Asia Pacific region. Latin America region is also expected to witness moderate growth over the forecast period.
