Author name: Suhail

One of the challenges of being in Customer Success is it often gets lost inside an organization in terms of who it should report into. In a recent survey I conducted, I found no dominant area Your Customer Success Team Reports Into CEO or CCO                                                    23.81% VP of Sales or CRO                                          33.33% VP of […]

Customer success is something we all strive for. However, we tend to focus most on the metrics that directly impact the bottom line, and there’s much more to it than that. Sales conversions may be the ultimate endgame, but customer retention, engagement, and reputation are all critical aspects as well. Though these attributes may be

Business innovation is no longer contained to trade practices. It has also become a necessary aspect of customer success and customer retention. For a long while now, businesses have marked their success by various metrics, out of which their customer acquisition and retention parameters hold significant value. A business with a healthy customer base is