Author name: Shital

5 Reasons Inbound Marketing Should Be Part of Your Digital Marketing Strategy

5 Reasons Inbound Marketing Should Be Part of Your Digital Marketing Strategy A digital marketing strategy has multiple layers to it. How you choose to define it entirely depends on the nature of your business. However, it calls for choosing between inbound and outbound marketing. Before we discuss at length about why inbound marketing is

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5 strategies to improve your Google Shopping results

5 strategies to improve your Google Shopping results Google Shopping is a feature that lets your consumer search for products and compare prices through Google Search. Earlier known by the name Google Product Search, Google Shopping is rather a space for search marketers and advertisers where they can effectively utilize to gain business benefits. No,

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5 Things You Shouldn’t do with Your Google AdWords Campaign

5 Things You Shouldn’t do with Your Google AdWords Campaign They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason,

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Why Email Marketing Must Have In Your Digital Marketing Strategy?

1 What is Email Marketing? Promoting a company by sending emails and newsletters is what we call email marketing. They need to contact their audience in an extremely personalized way, while remaining on budget. Marketers that are good at email advertising can connect with their customers in a highly targeted way. They will be prosperous in providing

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