Authentication and Brand Protection Market:
Growth opportunities in the Authentication and Brand Protection Market look promising over the next six years. This is mainly due to the rising emphasis on safeguarding products, increasing awareness related to human harmlessness, and the enlargement of the manufacturing sector.
Authentication and Brand Protection Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
Several prominent drivers proliferating the growth of the global Authentication and Brand Protection market include the augmenting focus on defending brand integrity and the extension of the manufacturing industry across several parts of the world. Branding is regarded as one of the most important aspects for any enterprise to protect its place in the competitive market. The companies obscure various building brand image, whereas the simulators use brand identification to sell counterfeit products. This influences the image and sales of an organization and damages the authentic reputation, along with harming the long-term relations and trust of the business partners. Thereby, the amplifying apprehension towards product supplication has persuaded the organizations to emphasize on protecting the novelty of their label.
Enormous economies, primarily the APAC region, are witnessing an upsurge in demand. In addition, sectors such as automotive, clothing & apparel, footwear, food & beverage, and pharmaceutical are focus on the increased growth rate, thus stimulating the market growth. As per the Organization for Economic Co-Operation and Development (OECD), the APAC region is regarded as the fastest-growing digital economy mainly because of the ongoing technological advancements, including blockchain and cloud computing. Moreover, according to the report published by the World Bank, it was the largest market across various sectors in 2019. Thus, the increasing recognition concerned with consumer safety has bolstered the market growth. However, the high cost of the technologies will hamper the Authentication and Brand Protection market size.
Application Segment Drivers
Based on the application, pharmaceuticals are projected to expand at a faster CAGR during the forecast period. This is mainly attributed to the widespread prevalence of the COVID-19 pandemic. The duplication of products is a major threat to the brand; thus, it becomes essential for these organizations to have a comprehensive plan in place to combat brand exploitation and product counterfeiting. Moreover, the growing consciousness about the capability of product authentication solutions to satisfy the customers seeking validated products is supplementing the market growth.
Authentication and Brand Protection Market’s leading Manufacturers:
- Sun Chemicals
- ASSA ABLOY
- Infineon Technologies AG
- De La Rue plc
- AVERY DENNISON CORPORATION
- Centro Grafico
- Merck KGaA
- WISeKey
- Brady
- AUTHENTIX
Authentication and Brand Protection Market Segmentation:
Segmentation by Authentication Mode
- Smartphone Authentication
- Blockchain Authentication
Segmentation by Technology
- Overt
- Covert
- Digital
- Forensic
Segmentation by Offering
- Security Labels
- Security Inks
- Holograms
- Barcodes
- RFID
- Authentication chips
- QR codes
Segmentation by Application
- Electronics
- Pharmaceuticals
- Automotive
- Food & Beverages
- Apparel
- Luxury Goods
- Cosmetics
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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