Augmented Reality and Virtual Reality Market Research Report

Technology / Augmented Reality and Virtual Reality Market / By /

Augmented Reality (AR) and Virtual Reality (VR) Market:

The GMI Research’s latest analysis reveals that the Augmented Reality (AR) and Virtual Reality (VR) Market is slated to register a significant CAGR. This is attributed to the rising penetration of smartphones and connected devices in several applications and technological development of the gaming sector, and the strong demand for augmented reality and virtual reality in the e-commerce and retail sector.

Advertisements

Augmented Reality (AR) and Virtual Reality (VR) Market’s leading Manufacturers:

  • Google LLC
  • Microsoft Corporation
  • Oculus VR
  • Samsung Electronics
  • Sony Corporation
  • HTC Corporation
  • Magic Leap, Inc.
  • Wikitude GmbH
  • PTC Inc.
  • DAQRI
  • Apple Inc.

Augmented Reality (AR) and Virtual Reality (VR) Market Dynamics (including market size, share, trends, growth, forecast, and industry analysis)

Key Drivers

The global augmented reality and virtual reality market is predicted to witness an upsurge in demand over the forecast period due to the rising penetration of smartphones and connected devices in numerous applications and technological development of the gaming sector. As per augmented and virtual reality market report, the strong demand for augmented reality and virtual reality in the e-commerce and retail sectors will further surge the growth of the augmented and virtual reality market size. The growing demand for augmented reality devices in healthcare for patient care management & medical training and education, and in e-commerce/retail as there is an upsurge in the trend of online shopping is driving the growth of the market. The growth in penetration of head-mount displays in the entertainment and gaming industry, easy availability of affordable virtual reality devices, and rapid digitalization are fuelling the growth of the market. According to the augmented and virtual reality market analysis, the increasing investment and funding in virtual and augmented reality by tech companies for the development of virtual and augmented reality solutions is further anticipated to stimulate the growth of the market. The emerging trends of smart manufacturing, growing penetration of head mount in gaming, healthcare, and agriculture application, strong demand for augmented reality in architecture, and the rising usage of virtual reality in aerospace & defense for training and simulation purpose and incorporation of Artificial Intelligence (AI) & Machine Learning (ML) are certain factors that are projected to drive the growth of the augmented reality and virtual reality market in the coming years. According to the augmented and virtual reality market forecast, the factors hindering the growth of the market include limited storage of augmented reality devices, processing power, restricted user interface, and health concern owing to low resolution and security concerns will hinder the growth of the market.

Device Type Segment Drivers

Based on device type, the head-up display is predicted to grow at a higher CAGR over the forecast period due to the increasing application of head mount display in the automotive and aerospace & defense industries for training purposes. Head-up displays are translucent displays that represent information close to the drivers’ outside view. It enhances the level of driving safely, monitors the vehicle speed and performance & navigating to the destination. The intuitive display improves features, and dynamic real-time data to the driver are further boosting the market growth during the forecast period.

Offering Segment Drivers

Based on the offering, the hardware is predicted to dominate the market due to the growing use of virtual reality and augmented reality devices for aerospace & defense, training and development in education, and gaming & entertainment.

Augmented Reality (AR) and Virtual Reality (VR) Market Segmentation:

Segmentation by Offering:
  • Hardware
    • Sensors
      • Accelerometer
      • Gyroscope
      • Magnetometer
      • Proximity Sensor
    • Semiconductor Component
      • Controller and Processor
      • Integrated Circuits
    • Displays and Projectors
    • Position Trackers
    • Cameras
    • Others
  • Software
    • AR Software
      • AR Remote Collaboration
      • Workflow Optimization
      • Documentation
      • Visualization
      • 3D Modeling
      • Navigation
    • VR Content Creation
Segmentation by Device Type:
  • Augmented Reality Devices
    • Head-Mounted Display
      • AR Smart Glasses
      • Smart Helmets
    • Head-Up Display
    • Handheld Device
  • Virtual Reality Devices
    • Head-Mounted Display
    • Gesture-Tracking Device
      • Data Gloves
      • Others
    • Projector & Display Wall
Segmentation by Application:
  • Augmented Reality Applications
    • Consumer
      • Gaming
      • Sports & Entertainment
        • Entertainment Applications
        • Museums (Archaeology)
        • Theme Parks
        • Art Gallery & Exhibitions
      • Commercial
        • Tourism & Sightseeing
        • E-Learning
        • Retail & E-Commerce
          • Jewelry
          • Beauty & Cosmetics
          • Apparel Fitting
          • Furniture & Lighting Design
          • Grocery Shopping
          • Footwear
        • Enterprise
        • Healthcare
        • Aerospace & Defense
        • Energy
        • Automotive
        • Others
      • Virtual Reality Applications
        • Consumer
          • Gaming and Entertainment
            • Sports
          • Commercial
            • Retail
            • Education and Training
            • Travel and Tourism
            • Advertising
          • Enterprise
          • Healthcare
            • Surgery
            • Patient Care Management
            • Fitness Management
            • Pharmacy Management
            • Medical Training and Education
          • Aerospace & Defense
          • Others
            • Automotive
            • Real Estate
            • Geospatial Mining

Segmentation by Region:

  • North America
    • United States of America
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is one of the leading market research and consulting company that offers consulting services, syndicated research reports, and customized market research reports. We help our client to make informed business decisions and provide market intelligence studies related to the various industries such as automotive, energy, healthcare, chemicals, technology, and other sectors. Our research teams include seasoned analysts and researchers have hands-on experience in every regions, including Asia-pacific, Europe, North America, and the Rest of the World. Our market research report provides in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com

Related Posts