The Athleisure Market is witnessing growth over the forecast period. This is attributed to the increasing availability of gyms and fitness centers, development of new products by manufacturers with unique features of colors and fabric, rise in promotional activities by many fitness influencers, and the growing awareness towards physical health.
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The surging consciousness related to physical health, easy accessibility of fitness centers and gyms, and the inclination for fitness and wellness are some of the crucial drivers responsible for the growth of the athleisure market. Moreover, the adoption of athleisure as casual wear for different appearances like colleges, social gatherings, and workplaces is stimulating the market growth. Also, the ongoing evolution of new products by manufacturers with improved features like fabric, comfort, colors, durability, styling, and quality for several occasions, which include fashionable casual wear, cycling, yoga, running, and gym wear, will strengthen the market size. Moreover, the expansion in promotional activities by corporations, social media and fitness influencers will promote the market share. However, the fluctuations in the prices of raw materials along with the presence of substitute brands are the major factors obstructing the market growth.
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Based on the product, sneakers are projected to witness a faster CAGR during the forecast period. This is primarily because of the increasing prominence of latest high-fashion, and branded footwear and the growing preference of young people towards sports and fitness activities.
On the basis of gender, the market is segmented into males and females. Amongst which, the female is predicted to expand at a higher CAGR over the forecast period. This is due to the accelerating demand for branded and modern fitness wear by female customers couples with an upsurge in the number of female sports players, fitness models, and athletes.
Based on distribution channel, online stores are predicted to lead the market during the forecast period attributed to the growing penetration of the internet and smartphones, availability of brand owned online shopping portals, and the amplifying popularity for online shopping led by the easy return, the flexibility of choice, and price comparison.
Based on the regional coverage, North America is expected to dominate the market over the forecast period. This is due to the increasing health awareness and the increasing proneness towards sports and physical activities. Additionally, the altering lifestyles, escalating demand for fashionable wear, and innovative athleisure are some other factors contributing to the market growth.
Various notable players operating in the global Athleisure market include Puma SE, Nike, Inc., Adidas AG, Under Armour, Inc., Asics Corporation, Columbia Sportswear Company, Gap Inc., Lululemon Athletica, JD Sports Fashion Plc, and Founder Sport Group, among other companies.
The global athleisure market has been segmented on the product, gender, distribution channel, and region. On the basis of product, the market is segmented into sneakers, joggers, leggings, hoodies, and others. Based on gender, the market is segmented into male and female. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, brand outlets, online store, and others.
Athleisure Market Segmentation:
Athleisure Market by Product:
- Sneakers
- Joggers
- Leggings
- Hoodies
- Others
Athleisure Market by Gender:
- Male
- Female
Athleisure Market by Distribution Channel
- Supermarkets & Hypermarkets
- Brand Outlets
- Online Stores
- Others
Athleisure Market by Region:
- North America Athleisure Market (Option 1: As a part of the free 25% customization)
- North America Market by Product
- North America Market by Gender
- North America Market by Distribution Channel
- United States Telehealth Market
- Canada Telehealth Market
- Europe Athleisure Market (Option 2: As a part of the free 25% customization)
- Europe Market by Product
- Europe Market by Gender
- Europe Market by Distribution Channel
- UK Telehealth Market
- Germany Telehealth Market
- France Telehealth Market
- Spain Telehealth Market
- Rest of Europe Telehealth Market
- Asia-Pacific Athleisure Market (Option 3: As a part of the free 25% customization)
- Asia-Pacific Market by Product
- Asia-Pacific Market by Gender
- Asia-Pacific Market by Distribution Channel
- China Telehealth Market
- India Telehealth Market
- Japan Telehealth Market
- Rest of APAC Telehealth Market
- RoW Athleisure Market (Option 4: As a part of the free 25% customization)
- RoW Market by Product
- RoW Market by Gender
- RoW Market by Distribution Channel
- Brazil Telehealth Market
- South Africa Telehealth Market
- Saudi Arabia Telehealth Market
- UAE Telehealth Market
- Rest of world (remaining countries of the LAMEA region) Telehealth Market
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