When it comes to online shopping, over 58% of millennials prefer shopping through mobile apps. Furthermore, users can explore about 4.2 times more products in a session than that of mobile websites resulting in 3 times higher conversion rate for mobile apps than mobile web. The preference of users for apps makes mobile app development more popular and desirable by businesses.
Before we move further, those who are yet to know the difference between mobile app development and mobile web development, look here.
Mobile web – A website optimized and arranged to function seamlessly on mobile screens is called mobile web.
Mobile applications – Mobile apps are programs that run natively on your mobile devices and provide customers with a fast and improved experience. One can avail of mobile app development services to build a robust mobile app that helps with the conversion.
Furthermore, look at these reasons why mobile applications help you convert better than mobile web.
Why Do Mobile Apps Help With Greater Conversion Rate Compared to Mobile Web?
- Loading time and speed
When you access a website, the data is accessed from the server-side and then loaded on your device for you to see it. But, mobile app developers create applications in a way that everything is saved locally and hence the loading time is significantly reduced. A user can easily access mobile applications whenever they want without having to wait. Whereas, in the case of mobile websites, users might migrate to another site if your site speed is slow. Understandably, more businesses take the help of mobile app development software to build a fast mobile app that can help convert.
- Easy communication
Communication is necessary for lead conversion. A user has to access a browser and then connect to the website. Whereas. The mobile app is downloaded on your mobile device only and can be accessed anytime for communication. Furthermore, features like in-app messages, push notifications, chat support, etc. makes mobile apps more convenient and accessible. You just have to let mobile app developers know the number of communication options you want to integrate into your application.
- Offline capacities
Unlike mobile web which mandatorily uses active internet facility, some mobile app features can also be used in offline mode. For instance, you might have seen some game applications where users can play it in the offline mode and if they want to submit their score to the leaderboard they have to connect to the internet. Such mobile app development functionalities ensure users can use the app in online as well as offline modes as they prefer.
Since user preference becomes a priority in the case of mobile apps, the probability of conversion is also elevated. The mobile app developers can help you select and separate the offline and online features for your mobile app. Thus, mobile apps can provide you with improved experience than that of mobile web.
- Readily available features
Compared to mobile web, mobile app development allows you to add several features to your mobile app. You don’t have to use the mobile app development software to include all the features on your app, and rather use the existing mobile features in your app.
For instance, you might have seen some applications asking you to upload a picture or bill. In such a case, the mobile app seeks permission to access the camera. Mobile apps can use your device’s in-built features such as camera, contacts, compass, GPS, etc. to extend their app’s usability.
- Personalization
Even if you are limiting your mobile app or mobile web to a limited audience segment, personalization is essential as no two users are the same. They will have different opinions, interests, and purchasing habits. In the case of mobile app development, personalization is easier as collecting real-time data gets easier. The mobile app developers help create personalized mobile apps for users based on their interests, demographics, location, behavior, etc. Therefore, mobile applications are a must-have for your business if you want to succeed.
The above mentioned are a few promising reasons why mobile apps can help you convert better than mobile websites. Nevertheless, the mobile app should be developed perfectly so that it helps you with the conversion. In this regard, a professional app development agency like Auxesis Infotech can be of much help. They use the best mobile app development software and listen to your requirements well before developing the mobile app.