Asia Pacific Expected to Emerge as a Dominating Region for Shapewear Market

A new report is published by Industry Probe titled, ‘Shapewear Market (Type: Shaping Bodysuits, Shaping Camisoles, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Bra, Shaping Leggings, and Others (Shaping Skirts, Back Support Shapers etc.); Control Area: Abdomen, Waist, Torso, Thighs, Legs, Hips, and Others (Rear, Back etc.); Control Level: Smooth Level, Medium Level, and High Level; Consumer Group: Men, and Women; Distribution Channel: Online and Offline (Hypermarkets & Supermarkets, Specialty Stores, and Brand Stores) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027.’

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According to the report, Asia Pacific is expected to be an imperative emerging market for shapewear market during the abovementioned forecast period. The factors fueling the exponential rise and growth of the shapewear market in the region include increasing disposable income and rising obesity, says Industry Probe analysts.

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Industry Probe has segmented the shapewear market in terms of type, control area, control level, distribution channel, and region. On the basis of type, the report anticipates that shaping bodysuits will be mostly preferred during the forecast period. The factor driving this growth, according to the report, is that bodysuits are preferred to cover the full body right from torso to crochet.

As per the report, North America dominates the global shapewear market with a majority of market share followed by Europe. However, Asia Pacific region will be an emerging market for the players operating in the shapewear market owing to the increasing disposable income and growing obesity. The growth of the market in North America and Europe will also be substantial during the forecast period, says the report.

Some of the major companies operating in the shapewear market are included in this report to give a better competitive analysis of the market and these include Hanes Brands Inc., Spanx, Inc., Jockey International, Inc., Triumph Global Sales AG., Leonisa, Wacoal Holdings Corp, Marks and Spencer Plc., PVH Corp., Next Plc. and Ann Chery.

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