Augmented reality (AR) refers to the processor enhancing or amplifying the visuals of the real world with the help of computer-generated imagery. The reason behind AR is to add description and definition to reality. The difference between AR and Virtual Reality (VR) is that VR only creates a computer-simulated environment. Whereas AR takes the real world, object or space as the base and combines various technologies that add appropriate information to help the person comprehend better about that space or object. For instance, a fighter pilot calculating the trajectory of the location of the enemy, the augmented reality used by the pilot in this case, includes a headgear incorporated with a computer interface and other satellite and radar technologies that map data of the geographical battlefield. In addition, voice speech, various other coordinates, atmospheric or climatic information, and much more added by AR to increase the success rate of the pilot on a mission.
In recent years, technology has been rapidly advancing, and as a result, many fields that include aviation (commercial airlines) have started to apply it. With this technology being used in these fields, the pilot gets important information regarding landscape, maps, instructions, climate, and technical information about the plane itself. Furthermore, in museums, the various artifacts can be tagged with descriptions such as when and where it was forged or found and its historical features. With augmented reality development also, medical details of patients can be accessed by doctors for diagnostics. Besides, training can even be carried out whereby, information regarding the mechanism or how things work can be provided to the engineering students. In automobile industries also, car manufacturers integrate AR’s navigational feature that provides driving directions to the driver.
In addition, Augmented Reality for Industries can be used as an informative and entertainment tool for an ordinary person. There exist many AR applications that can be downloaded by the user and use it for information.
Despite being a relatively new technology, AR has been well received by the people around the world. Moreover, technological experts from across the globe are continually investing in the comprehensive research and development of AR. Besides, CG Artists from various places have come together to present 3D content for the AR environment.
This new form of Augmented Reality for Industries was introduced to a Smartphone app. The app makes computer-generated environments exist in the real world. Hence, in where the app user is, Fairies, robots, and other out-of-this-world characters fighting a fierce battle all seem to exist indeed. Therefore, creative developers have seen how this new technology can work for today’s business. Those businesses that have an online presence that has tried and tested such technology have claimed that the AR has significantly improved their bottom line. This is because, firstly, technology creates appositive and unique customer experience. The technology can transform every customer interaction into an exciting, engaging, and even highly informative experience, which is essential in strengthening brand loyalty. Secondly, a website that uses AR promotes its products and services, manage to secure and improve their sales.
Therefore, by using their smartphones, portable PCs, and augmented reality, customers can be able to see how certain products can be used instantly.
Find more information relating to augmented reality development, and Augmented Reality for Industries here.
