Your professional services company’s most important asset is likely your brand. If this is the case, building a stronger brand should be your top priority. Are you really not convinced? Consider the definition of a professional services brand.
Your corporate branding agency in Dubai’s credibility and exposure in the marketplace are the strongest definitions of a professional services brand.
A 10-Step Brand-Building Process
- Determine who you want to reach out to.
Who are your ideal customers? You’re making a huge mistake if you say “everyone.” According to our findings, high-growth, high-profit companies are laser-focused on getting well-defined target customers. The faster the growth, the narrower the emphasis. Your marketing efforts will be diluted as your target audience becomes more diverse.
- Think about the overall business plan.
The context for your brand marketing plan is your overall business strategy, so start there. Your brand will assist you in achieving your goals if you are clear about where you want to take your corporate branding in Dubai.
- Do some research on the people who will be your target market.
Research allows you to gain a better understanding of your target client’s viewpoint and preferences, predict their needs, and deliver your message in a way that they appreciate. It also reveals how they see the company’s strengths and current brand. As a result, the marketing risk associated with brand growth is significantly
Reduced.
- Create a messaging plan.
Although the core brand positioning must be consistent with all audiences, various facets of it will pique their interest. The most important points will be emphasised in the messages to each audience. Each audience will have unique questions that need to be answered, and each will include various types of proof to back up the claims. Both of these requirements should be addressed in your communications plan. This is a crucial move in ensuring that your brand is meaningful to your target audiences.
- Create a brand positioning strategy.
The nature of your brand positioning is captured in a positioning statement, which is usually three to five sentences long. It must be based on fact since you would be expected to follow through on your promises. It should also be ambitious so that you have something to work for.
- Create a name, logo, and tagline for your company.
For several businesses, a name change isn’t necessary. However, if you are a new company, going through a restructuring, or have a name that no longer matches your positioning, a name change might be necessary. Even if you don’t change your company name, a new logo and tagline to better support your brand positioning can be beneficial.
- Create a content marketing plan that works for you.
In the Internet age, content marketing is particularly well suited to professionals and entrepreneurs. It performs all of the functions of conventional marketing, but it does so more effectively. It attracts, nurtures, and qualifies prospects by providing useful educational material.
At the same time, content marketing improves exposure and credibility. It’s also a great way to make your brand more important to your target demographics.
- Make improvements to the website
Your website is the most critical tool for building your brand. It’s where everyone in your audience goes to hear about what you do, how you do it, and who your customers are.
- Create a marketing toolkit.
The next move is to complete the remaining components of your marketing toolkit. One-page “sales sheets” that identify core service offerings or main markets served may be included. A brief “pitch deck” that overviews the firm or main products, as well as an e-brochure about the business, may also be included. There are no longer commonly printed products.
- Execute, monitor, and configure
This last step in the brand-building process may be the most crucial. Undoubtedly, a winning brand marketing plan is useless if it is never put into action. You might be shocked by how often this occurs. With all the good intentions the company can muster, a sound plan is established and implemented. Then logic kicks in.
About author/ Company
Zapio Technology is a corporate branding agency and creative design agency Dubai. We design brands and logos for the world’s most creative and efficient businesses.
For more information, mail us: info@zapiotech.com or phone us: +971 52 7081010
