Lately, more and more businesses have realized the potential of content marketing, which is visible in the increased budgets for 2022.
Businesses would love to know what you offer and how well you offer that. The uncompromised quality standards in content coupled with consistent publishing across the platform will get the prospects’ attention.
#1. Contribute thought leadership to relevant and reputed business magazines
Thought leadership articles are knowledge-sharing pieces that come from your personal and professional experience, lessons that you have acquired by overcoming challenges, and industry expertise you have acquired over time.
#2. Share your best client work on LinkedIn and Twitter
You love publishing your written content on social media. Well, clients love it too! Especially if you tag them and give a virtual shout-out.
They would love to get recognized on social media platforms like LinkedIn and Twitter.
#3. Attend conferences and networking events (in person and virtual)
Blend in personalized networking by attending conferences and networking events. Your content writing agency can build trust with in-person events or video interactions. Prospective clients you meet will recall you for a long time if you have ever met them in person or engaged in a virtual conversation.
#4. Create value-packed downloadable resources (such as templates, checklists, etc.)
When it comes to creating value-packed content, think of intuitive ways to engage your audience. One way is to create marketing collateral that helps you create engaging content to share your narrative. Ideally, these will be digital assets that contain valuable content but are distributed freely to drive audience engagement.
#5. Consistently post top-notch content on your agency website blog
Posting content on your agency website blog is a must. This will work the same way as your thought-leadership articles, but here, you are publishing more nuanced content that appeals to your current and prospective clients.
#6. Try paid ads on Google and social media
Another way to market your content writing agency involves going for paid ads on Google and social media.
Paid ads on Google that get clicked have 65% of buyer-intent keywords, guaranteeing you a greater audience and better visibility. These ads target people looking for content writing services, guaranteeing more probable buyers on your site.
