Google Ads are a powerful digital marketing tool for real estate professionals to generate motivated seller leads, build brand authority and grow their businesses. However, getting started with Google Ads can be challenging. There’s a steep learning curve that can deter real estate professionals from maximizing the benefits of this powerful marketing tool.
Worry not; in this guide, we share an easy step-by-step guide to getting started with Google Ads. We promise to keep the article jargon free. So, even if you’re a novice, this guide will give you detailed instructions on running a powerful and efficient Google Ads campaign to generate motivated home seller leads for your real estate investment business.
Step-by-step Guide for Beginners To Get Started With Google Ads
Step 1: Understand The Basics Of Google Ads
Google Ads are the promoted results you see on the search results page. They are prefixed by the term “Ad” to distinguish them from the organic results. When you run a Google Ad, you can see your site similarly displayed above the other results for the keywords you’re bidding for. When you pay for Google Ads, it helps to increase your brand visibility and also generate leads, as you can reach potential customers while they’re searching for related keywords on Google.
This is just the basics of Google Ads in a nutshell. To get a clearer picture, you can watch a YouTube tutorial to gain more comprehensive knowledge about the Google Ads advertising platform.
Step 2: Create A Google Ads Account
This step is relatively easy. To get started, visit the Google Ads website and follow the instructions on the screen. You can set up a free account by sharing basic details such as your business name, website, contact details, etc.
Step 3: Determine The Purpose Of Your Campaign
Before running ads, spend a few minutes deciding the campaign’s purpose. Are you looking to generate motivated seller leads for your real estate business? Or do you want to drive traffic to your site? Or do you plan to increase brand awareness? A clear idea of the purpose will help you create and publish ads that maximize results.
Step 4: Decide Your Target Audience
The next step is to fix your target audience. The target audience is the people you wish to reach with your ads. You can customize your ads to specific demographics such as location, gender, age, etc. For example, if you’re a cash buyer buying and selling properties in Florida, it doesn’t make sense to display your ads to property owners in Alaska. Knowing your target audience helps to increase the effectiveness of the ad.
Step 5: Create Your First Ad Campaign
Once you’ve defined your goals and target audience, the next step is to launch your very first ad campaign. The first step is to choose the campaign type – search, video, or display. Don’t let these words intimidate you. The process is easy as the Google Ads site is pretty intuitive and helps you with step-by-step instructions. Set your budget, customize the targeting option, and launch the ad.
Step 6: Monitor & Optimize
Once you’ve launched the ad campaign, the critical step is to keep a tab on it. Make sure to monitor the performance of your ads and adjust accordingly. Google Ads has several analytics and reporting tools that make it easy to track your ad’s performance and make changes to improve its effectiveness.
Follow these steps to launch your first Google Ads campaign and achieve your digital marketing goals.
Author Bio:
Motivated Leads helps real estate investors generate motivated home seller leads using our effective Google Ads, Facebook, and SEO campaigns. Visit our site https://motivated-leads.com/ to know more about us.
