Even as the prominence of cryptocurrency grows, most people still don’t understand what they are. This poses a significant obstacle for cryptocurrency startups trying to gain traction in a market that is becoming increasingly crowded. The less information about these new projects someone has, the less likely they are to believe and participate in what you’re selling.
That is why, particularly in the crypto market, consumer education is critical. You must go beyond merely informing people of what you’re providing; you must also assist them in comprehending how it functions and why they must prefer your coin over others.
Here Are Six Methods To Gaining Popularity For Your ICO Or Recently Introduced Crypto.
- Conduct An Airdrop
Airdrop free tokens to users that have already invested in your crypto are a common marketing strategy for blockchain working groups. Giving away free money may sound strange, but it works in the same way that giving out free products or a promotional item with your company’s name on it does: it gives consumers a taste of whatever you have to give and helps them remember your brand.
- Establish A Distinct Brand Identity
Selective marketing is a strategy used by altcoins to differentiate themselves from their rivals by targeting themselves towards a specific subculture or group. NoLimitCoin (NLC2), a project that seeks to reshape the world of fantasy sports, is a clear example of this. The branding for NLC2 is entirely geared toward the fantasy sports culture. Dogecoin, for example, can seem more hard to believe, but it caters to a very particular demographic, one steeped in irony and Internet memes.
- Start A Podcast
Podcasts enable you to interact with a significant number of users without them having to travel to your house. They have a one-of-a-kind opportunity to inform a large audience at once, making them extremely effective for Marketing Blockchain. Coin DMZ is a good example; it gives a good overview of the cryptocurrency environment and is co-hosted by the CEO of WAX Token. Visual podcasts, like TenX Cryptoshow, enable you to physically connect with your audience, allowing them to create a more personal link with your brand.
- Participate In A Conference
Devcons bring together blockchain developers and fans in person to meet and share ideas. Participating in one is a great way to share your expertise while also and your brand’s visibility.
A prominent position in a conference can be achieved in a variety of ways. Participants of your company’s management (such as creators, developers, or designers) may facilitate or host a committee; this gives them the opportunity to illustrate their expertise and knowledge in front of a large audience, who will associate that knowledge with your company.
- Host A Giveaway To Boost The Community’s Size
Most of the most active cryptocurrency conversations take place on social networking sites like Facebook, Twitter, and Reddit, as well as messaging apps like Telegram, and Slack. Maintaining a presence on these sites is a good idea, however remember to think and behave tactically; sharing a self-promotional tagline or a humorous meme picture once a week or so can really get you so far. Always remember to be genuine when presenting yourself and your group.
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