Healthcare designers spend a lot of time thinking about how their users will interact with their designs. They need to consider everything from the user experience throughout the customer journey, to the specific design elements and interactions that are most likely to be used by patients. As healthcare UX design becomes more important than ever before, it’s essential that you invest in improving your UX design efforts, no matter how small or large your organization is. In this article we’ll cover 5 tips that can help you boost your healthcare UX design efforts, regardless of your current level of expertise.
Start by understanding your audience
Understanding your audience is the first step to understanding how you can create a great customer experience. Begin by spending some time thinking about the people that will be using your product or service. What are their struggles? Are they struggling with learning new things, getting better at something they already know, preparing for an event they might have in the near future? Are they dealing with a medical condition that’s impacting their daily lives? By understanding these questions, you can begin to craft a healthcare UX design that’s tailored to their needs.
Think like a patient
One of the best ways to improve your healthcare UX design efforts is to think like a patient. When designing for patients, consider what they need and want in the following areas: – Emotional Support – What are their health goals and how can your app help them achieve these goals? – What features would they like to see included in your design? – How can you make things easier for them? – How can you make things more fun for them? Answering these questions will help you create better customer journeys that go beyond the technology. Other places to look when thinking about user experience include but are not limited to: – Customer Journey Maps and Wireframing (to see what users are doing) – User Testing – it’s a great way to validate decisions made with customer journey maps before building it into an app.
Avoid making assumptions
One of the most common mistakes people make when designing healthcare user experiences is making assumptions. Designers should focus on understanding their users and finding out what specifically they need, rather than trying to anticipate how the customer will interact with their design.
Be creative and flexible
with design The healthcare industry is complicated, and it’s important that you be creative and flexible in your design efforts. The more you can think outside of the box, the better off you’ll be. Think about your users and what will make their experience with the healthcare service as simple and intuitive as possible. Designers need to be creative and flexible with their work because the healthcare industry is so diverse. You might find yourself designing for a hospital, a dentist office, or an OB-GYN clinic. Because of these different types of organizations, designers also need to consider regional culture when creating designs for each type of institution. For instance, if your team is designing for a hospital in West Virginia, they might want to incorporate local imagery into the design that reflects West Virginian culture. A lack of creativity can lead to designs that are too similar across different organizations or even across different regions within one organization. Being creative with design allows designers to create designs that won’t feel like they’re meant for just one type of organization or one region but rather that they’ll appeal to multiple organizations and regions.
Don’t be afraid to ask for feedback
One way to improve your healthcare UX design is by asking for feedback from users. In fact, 63 percent of healthcare providers say that their primary focus for the next year will be improving patient experiences. This means that you should always be actively seeking out feedback on your efforts. One way to do this is by conducting usability tests with patients or other users in your organization. The results of these tests can help shape your website and make it more user-friendly and informative. You can also use these results to create a plan for ongoing improvements based on any insights that were revealed during the test sessions. Another way to get feedback is by using social media channels like Facebook or Twitter, which offer users a chance to share their thoughts about how you’re doing with regard to your company’s healthcare UX design efforts. These comments can provide valuable insight into how well you’re doing in communicating with patients and other stakeholders within your organization.
Conclusion
With digital advances like interactive websites, mobile apps, and wearables, healthcare is evolving at a rapid pace. But with this progress comes complexity—it’s not enough just to create a website or mobile app anymore. To help you create an appealing and useful healthcare UX design, we’ve hand-picked important tips that will help you improve your company’s UX design efforts.
