A hieroglyphic or pictorial representation is nothing new to this world. The new version of the hieroglyphic script is what is called a logo in today’s world. All credit goes to Egyptians who discovered this hieroglyphic script. A logo is used to define a company’s brand which should resonate in peoples’ minds. The logo acts as a medium for a company’s maximum outreach.
A logo shouldn’t represent a company’s product but the motto. This is where everyone gets it wrong. For example, brands like Apple and Nike don’t have their logos representing their products. Apple’s logo(bitten apple) symbolizes knowledge while Nike(tick) symbolizes(winged goddess of victory) speed and motion. Follow these 5 tips to create a unique logo for a company.
- Grasp the Client’s Information:
Your logo designing project’s cornerstone is the client’s information. If you fail at this, then no matter how good your design is; it won’t satisfy your client. Do intensive research and understand the people’s behaviour about logos. You can also analyse a company’s logo that tasted success in promoting its brand through its logo.
- Be Unique and Simple:
A good logo should be minimalist in design. It should be simple, unique and elegant and don’t overcomplicate. Understand the colour psychology and stop adding too many colour schemes. The size of the logo is also important; not too big and not too small. There’s nothing wrong with getting inspired by other logo design, but it shouldn’t be a replica of the existing design.
- Connect the Dots:
You should connect your design with the things that exist in the real world. If you can pull that, then it’ll be easy for people to recognise and remember it for a long time. For example, whenever you see 5 interlocking Olympic rings, your mind automatically associates with the Audi brand’s logo(4 rings). Try to design logos with things that people regularly come into contact with.
- Use Typefaces:
Don’t waste your precious time in creating an image for the logo. You can also use typefaces with black and white colour backgrounds to create an amazing logo. There’s no such rule that logos should be in image format. Your creativity is the limit. Try to think outside the box. If it’s not convincing, remember Amazon, BBC, Casio, etc the list goes on.
- Importance of Sketching:
If you want to bring your ideas into reality then sketching is the only option. Lots of digital tablets and touch laptops give you the ability to draw directly in the software. Instead of digital books, use paper and pen or pencil to bring the initial thoughts about the design. After finalizing the design, you can use the digital tablets to produce the final design.
Keep in mind that a logo should be memorable, simple, and unique. Our expert logo designers team in Sydney will help you create a unique logo that stands out meeting your requirements. Developing a strategy that connects brands with consumers and satisfying company goals requires lots of planning and skill.