QR code restaurant menus benefit far more than the business. The technology provides advantages for customers, too.
1. A Guest Experience Customers Will Come Running Back For
Returning to dining inside a restaurant—or even outdoor dining—will be nerve-wracking for customers. We go to restaurants to escape the worries of the real world, not worry about them even more.
2. Improved Server Efficiency to Keep Costs Low and Guests Happy
Servers balance far more than plates and cups during a typical shift. They’re running back and forth from the POS system, remembering which guest wanted the side of Ranch dressing, working a double because a coworker called out sick—all with a smile.
Although servers are modern-day superheroes, they’re also human. Slowdowns are bound to happen, between order mistakes, kitchen mishaps, and general miscommunication.
QR code menu help to improve server efficiency by requiring them to approach the guests only when asked to. This means they can spend their time productively entering in orders and tackling other tasks throughout the restaurant.
3. An Ongoing Commitment to Customer & Team Safety
The safety and security of your employees and customers are paramount and the pandemic only amplified that concern.
Adding an E-Waiter QR code menu provides a contactless method of ordering and payment which reduces the chances of contact between customers, staff, and menus all together.
4. Higher Order Values and Greater Profits
Given the current state of the industry, who wouldn’t want to take advantage of higher order values?
The average online ordering check size is 23% larger than in-store checks. And, 34% of consumers spend at least $50 per order when ordering food online.
As you increase your revenue through larger order prices, you’ll also enjoy reduced labor costs thanks to improved serve efficiency. Both situations actively lead to greater profit margins for restaurants.
5. Upselling & Cross-Selling Possibilities
When you open your doors to guests, you won’t be able to have your top server wooing a table and suggesting dessert or a hefty cocktail to drive up the price of the check. Instead, you can rely on your mobile menu to do the upselling and cross-selling for you.
Using your E-Waiter, you can generate upselling and cross-selling possibilities by including appetizing images and “Frequently Ordered Together” options for each menu item—a revenue-increasing feature you don’t get on basic QR code menus.
