I’ve had the opportunity to work with over 60 blockchain businesses in the last few years, running their Blockchain Marketing and Promotional activities and leading many of them to effective crowdfunding.
I’ve found that the majority of them make the same errors and have a misunderstanding of what a proper Defi Marketing Plan might look like.
In this post, I’ll discuss some of the popular blunders made by blockchain companies. Learning on what you shouldn’t be doing will help you improve your Blockchain public relations campaign:
Ads Are Disliked By Everyone
When’s the last time you clicked on an ad while watching a YouTube video or simply searching for something on Google?
Sponsored content, like advertisements, is not something people enjoy reading. Nobody enjoys advertisements or feels pressured to buy something.
Then why do businesses want to pay for them?
Funded articles will also provide the business with publicity, a back link, and even some traffic.
Many businesses do it simply to fill their website with logos from major magazines in order to gain more popularity in their industry.
Sponsored articles can always be a part of your Blockchain PR strategy, just set goals are realistic.
It’s Not About Traffic When It Comes To Public Relations
You must not expect a ton of traffic to your website if you run a Defi Promotion Marketing campaign.
Isn’t It Shocking?
So, I spoke with a client who had a $10,000 article posted in the Wall Street Journal a few years ago that only drove 3 visitors to their website.
Is It Really Worth It?
Certainly, but keep in mind that traffic isn’t the most important KPI for a blockchain PR campaign. Your key KPIs should be brand recognition and gaining authority in your niche.
Large publications are the only ones that count.
Many of our clients request that their articles only appear in major publications. While being listed in a major publications is a great honor, there aren’t many of them. Being listed in such publications comes at a high price, perhaps five times greater than being listed in less well-known publications.
Keep The Following In Mind When Planning Your Blockchain PR Campaign:
Cost: You wouldn’t want to spend all of your advertising budget on 6 T1 articles when you could launch 15 articles across multiple tiers.
Diversity: If you just target T1 publications, you’ll run out of places to run your PR campaign after a few months because you’ve used up all of your domains.
Google favors a variety of links when it comes to SEO. If you have 100 links from 100 different fields, the Search engine would award your domain a better mark than if you only have 100 links from one site.
Having links to your domain from a variety of sources can boost your website traffic and increase the probability of your site ranking higher.
Summary
Whatever tools you use to promote your DeFi business, make sure they are appropriate for your strategy. A Defi Marketing Plan, created by experts, is more than just preparing a campaign and estimating a budget. Setting targets, representing the target audience, selecting the best communication strategy, and performing continuous analytics and optimization are all part of it. There is no one-size-fits-all plan that will ensure the success of any DeFi project. You may use a variety of tools to measure and compare the data.
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