- Wins contract against Japanese Smart Stamp competitor ‘KOTO’
- Now adds ‘Betrend’ amongst other partners in Japan- NESIC, Giftee, Toppan
On September 29th, Fintech & O2O company 12CM’s CEO, Jeong Gyun Han announced to have signed a contract with ‘Betrend”, an IT service company in Japan to supply Smart Stamp systems.
This was possible because Betrend has decided to apply 12CM’s Echoss Stamp system in its business. Until recently, ‘KOTO’, a smart stamp service company in Japan, has been supplying loyalty and coupon services Betrend’s 1,000 stores.
There have been cases in the past where companies have changed their stamp tech provider from other companies (e.g. ‘Snowshoe’ in the US) to 12CM’s Echoss stamp. In this respect, the new deal with Betrend is meaningful in that 12CM is now proven to be the NO.1 in the smart stamp industry.
The smart stamp provides a loyalty/coupon service without the need of an on-site POS (Point of Sales) system. Instead, it only needs the customer’s phone and a stamp device.
In the domestic market, the VAN (Value Added Network) company allows barcodes to be used for customer loyalty services. However, there are no such companies that provide the specific services, so the Echoss Stamp technology has a more competitive edge in the overseas market.
12CM Japan’s CTO, Kim Chang Wan said, “The COVID pandemic has greatly affected the Japanese economy as well, but I expect there will be more opportunities for marketing in the later half of this year. 12CM Japan is looking forward to achieve more growth now that Betrend has been added to our list of partners, here in Japan.”
Betrend’s CMO, Suzuki remarked, “The stamp service from KOTO had a low read rate, and other complexities such as errors and misuse issues as well. This made it difficult for us to actively expand our company. We expect that the new deal with 12CM will help overcome this problem.”
12CM is continuously expanding its Echoss Stamp system to both the domestic and overseas market and aims to use the Echoss SW Platform to widen the types of service it offers. Moreover, 12CM aims to advance into the AI industry through utilizing the data gathered from the Echoss Stamp system.
