It has been revealed that the Fintech & O2O tech startup 12CM has inked a deal with The Kitchen, a Hong Kong based digital marketing agency. Using 12CM’s Echoss Stamp, a unique tool that works by stamping on smartphone screens, The Kitchen plans to roll out an interactive customer engagement service with some of the biggest brands in the Hong Kong market.
By collaborating with 12CM, The Kitchen is in talks to provide coupon promotion, loyalty, and other Fintech & O2O services in Hong Kong, all utilizing the powerful Echoss Platform and Echoss Stamp. These services are expected to start launching in the first half of 2021.
The Kitchen has a long history of providing offline promotions, media promotions, and mobile marketing services to some of the biggest names in Hong Kong retail such as Coca-Cola, Nike, Minute Maid, and Canon, just to name a few. This has led The Kitchen to become a powerhouse in the digital marketing sector in the Greater China region. Not stopping there, The Kitchen has begun utilizing new technologies like AI Chatbots and Big Data to power up their already formidable offering.
The Kitchen IT Director, Henry Wong, revealed, “Many of the brands that struggled during COVID-19 due to the closing of offline shops are looking to build structured branding strategies for the ‘post-COVID’ era that is rapidly approaching,” and that “Once the post-COVID era is upon us, just like a post-war recovery of sorts, we expect that the amount of new technology coming into the marketing sphere is going to go through a period of rapid expansion.” Mr. Wong added, “This Echoss Platform is so valuable in that it processes such a wide range of data; it will provide a great stepping stone for the smart services that global brands are asking for right now.”
Industry insiders are paying close attention to AI and Big Data as many industries are preparing for what could very well be a 4th industrial revolution. At this turning point, it is important to focus on the progress of domestic (Korean) companies that can compete in the global market.
Nick Davidson, 12CM’s Global BD team leader, said, “In coordinating with The Kitchen, we have come to recognize the needs of global brands and their next-generation marketing requirements. Our plan is to continue tuning the analysis and prediction capabilities of our AI engine to provide the optimal marketing environment needed by these global brands.”
